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Market Watch

Best Foot Forward

April 11, 2013
Seattle’s Best may be entering its second decade under the auspices of Starbucks, but the brand is seeing its fortunes and, likely, mass-market awareness rise to unprecedented heights.
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Coffee Break

American consumers appear to view even the most troubled economy in decades as little deterrent to their need for a daily cup of joe.
April 11, 2013
Zagat has completed its first survey to delve into the coffee-drinking habits of American consumers; they’ve discovered that even in the worst of the economic crisis, coffee lovers are loathe to sacrifice their beany brew.
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Hitting the Shelves

Energizing Tea

A new green tea features natural caffeine and a blend of B vitamins.
April 11, 2013
Under its Celestial Seasonings brand, The Hain Celestial Group has introduced single-serve, shelf-stable Enerji Green Tea Energy Shots.
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Hitting the Shelves

Coffee for the Gut

A new coffee attempts to capitalize on its positioning centered around digestive health.
April 11, 2013
Tipton Mills is only one of the recent coffee introductions featuring functional dietary fiber, however.
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Tipton the Scales

Probiotics have emerged from the dairy segment and have managed to find their way into a number of beverages.
April 11, 2013
Probiotics have proven a strong selling point in a variety of categories, notably in yogurts and, more recently, in drinkable yogurts.
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New Board at True Drinks

True Drinks Inc. named Timothy Lane as the chairman of its board of directors.
April 5, 2013
Joining Lane on the board of directors as of October 15, 2012, are Carl Wistreich, Lou Imbrogno and Lance Leonard.
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Additional Mash Bills from MGP

MGP has announced the development of six additional mash bills for the production of new rye, malt and wheat whiskeys, as well as new bourbons.
April 4, 2013
The development is for new products at the company's Lawrenceburg, Ind., facility.
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Caffeine-consuming Bacteria

Scientists at the University of Texas and the University of Iowa have created a synthetic bacteria that grows thanks to one of humankind's favorite stimulants -- caffeine.
April 1, 2013
The bacteria can be added to any caffeinated beverage, and it will grow according to the levels of caffeine in the drink.
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Strawberry and Alcohol

Lime-a-Rita has launched its much-anticipated new flavor: Bud Light Lime Straw-Ber-Rita.
March 29, 2013
The flavored malt beverage promises to blend the refreshment of Bud Light Lime with the taste of an authentic strawberry margarita.
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