Beverages

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Potency loss among water-soluble vitamins has long been an issue for beverage manufacturers seeking to add a vitamin boost to their drink. Simply put, as these vitamins sit in water or are exposed to moisture, they begin losing their effectiveness.

Recent product introductions have touted a pair of extracts, both extolling varying health and wellness benefits. In the case of Complex Beverage LLC’s latest launch, the key ingredient is an extract of an ingredient likely more associated with salad than a beverage.

Restaurant chains are driving incremental beverage-only occasions at other times during the day through the introduction of new beverages and beverage marketing efforts.

Presenters at Prepared Foods’ R&D Seminars discussed the various ways foods and beverages can be fortified with ingredients that improve their functional characteristics and meet consumers’ ever-growing needs.

The Pulp brand has made its big debut in the U.S. with Planet Pulp.

The Atlanta-based beverage giant has announced investments of more than $30 billion in markets around the world over the next five years.

Flirt Energy Drink, the functional beverage created by women for women, has been reformulated and is being rolled out in a redesigned can.

The NYC soda ban is official.

Energy drinks containing caffeine and taurine boost heart function in healthy people, an Italian study found.

Scottish Spirit Imports, which represents a line of flagship Scotch whiskeys produced by Reynald and Sons Ltd. based in Glasgow, Scotland, is adding Genie, a new product line of actual liquor in a can