Beverages

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waterdrop®, a consumer packaged goods brand in Europe, made its debut in the United States through its eCommerce site (waterdrop.com) and a soon-to-open retail flagship in Miami.

Flume Formulas LTD, San Francisco, debuted with a new line of botanical supplements to give athletes pre-workout energy and focus, post-workout recovery support, and restorative sleep.

White Claw® launched two innovations in time for summer: White Claw® Hard Seltzer Variety Pack Flavor Collection No.3 with three new flavors and White Claw® Hard Seltzer Surge, a stronger wave of refreshment with 8% alcohol.  

Dr Pepper launched Dr Pepper Zero Sugar, which celebrates a blend of its signature 23 flavors in a zero sugar soda that delivers all the flavor consumers deserve. It is available now nationwide in Original, Cherry and Cream Soda flavors.

Last fall saw Red Lobster Seafood Co. and PepsiCo, Inc. leverage their food and beverage brands with several new menu items, starting with the DEW Garita, the first official MTN DEW cocktail.

High Brew Coffee®, an Austin-based maker of natural canned cold brew coffee, expanded its ready-to-drink line in the nitrogenated (nitro) cold brew category with the launch of its Sweet Cream Nitro Cold Brew variety. 

Imbibe introduces “Ingredients by Imbibe,” a new platform that offers the company’s high performing ingredients to external R&D teams. Imbibe’s ingredient portfolio includes The Senses™, a suite of taste solutions that address common product attribute complaints through flavor modulation, masking and mouthfeel optimization; and Pre/Sense™ Stevia.

Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, announced it has named two new officers to its senior leadership team. Monisha Dabek has joined Ocean Spray as the company’s new chief commercial officer, USA, and Sarah Evans has joined as the new chief human resources officer.

ZenWTR®, a premium alkaline water packaged in a bottle made from 100% recycled, certified ocean-bound plastic, celebrates Earth Month with the announcement of a star-studded backing. As sustainability becomes a mainstream desire now more than ever, these names are putting a stake in ZenWTR's mission to help restore the world's oceans and reduce the amount of plastic polluting coastal environments.

PepsiCo released Frutly, a hydrating juice water designed with teens in mind. A newcomer to the juice aisle, Frutly (fro͞otlē or fruit-ly) is made with water, fruit juice, and electrolytes for taste to provide flavorful hydration and a good source of vitamins C and E.