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Hitting the Shelves

Over the Clif

A pair of mixes brings a degree of organic to the weight management arena.
October 15, 2013
Clif Bar & Company has added a new line of performance drinks: Clif Shot Electrolyte Hydration Drink Mix and Clif Shot Protein Recovery Drink Mix
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Wine in Cancer Therapy

A study from the University of Missouri has found that a compound in wine can be used to boost the effectiveness of radiation-based cancer therapy.
October 15, 2013
In the study, the red-wine compound resveratrol was used to treat melanoma cells, resulting in 44% of the tumor cells being killed.
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Frontier Takes 22 Social Club

Frontier Beverage Company Inc. has acquired holding company 22 Social Club Productions Inc. and its subsidiaries Blue 22 Entertainment and AppQwest LLC.
October 15, 2013
The company expansion model includes the growth of the Beverage Division and synergy with its newly acquired entertainment content development and mobile applications/social media development subsidiary.
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Splash of Flavor

Aquafina FlavorSplash announced the launch of a new line of sparkling water beverages and liquid water enhancers.
October 1, 2013
FlavorSplash liquid water enhancers contain zero calories per 1.62 fluid ounce serving.
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Concentrate on Juice

Old Orchard Brands has launched Fruit & Veggie, a new line of 100% natural fruit and vegetable juice blends available for the first time as a frozen fruit juice concentrate.
September 26, 2013

Each 12oz. container reconstitutes to six 8oz. servings, and every glass contains a full serving of both fruit and vegetables.


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Energy Beverages

Energy beverages are more in demand. PF looks at trends, plus the pros and cons, of the ingredients that give these bevs their revs.
David Feder
David Feder , RDN
September 26, 2013
Energy beverages used to be one-trick ponies -- fast ponies, but not much else.
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Reed's Adding GMO-free Label

Reed’s Inc. will start labeling all of its products as GMO-free.
September 25, 2013
While all of Reed’s products are currently non-GMO, the label changes will progressively appear over the course of the next year on Reed’s Ginger Brew, Virgil’s Root Beer and Reed’s Culture Club Kombucha.
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Balance Low-Cal Beverage Flavor, Sweetness

Nutrinova’s Qorus sweetener system helps food and beverage formulators balance sweetness and flavor, without the need to mask certain off-notes.
September 16, 2013
Nutrinova, the food ingredient business of Celanese, introduces the Qorus sweetener system to help food and beverage formulators achieve authentic taste profiles.
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Pouch for Workouts

CLIF SHOT has added a new line of performance drinks: CLIF SHOT Electrolyte Hydration Drink Mix and CLIF SHOT Protein Recovery Drink Mix.
September 13, 2013
CLIF SHOT Electrolyte Hydration Drink Mix is made with 90% organic ingredients and is crafted with sodium and other electrolytes.
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