Breakfast, Cereals & Bars

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Purely Elizabeth launched 5 Grain + Seed Oatmeal Single Serve Packets. A portioned breakfast staple, the product is an oatmeal made with plant-based protein (pea + chickpea protein, chia, and flax).

Oval-shaped SOUND Bites use natural ingredients and an ultrasonic food cutting process to preserve nutrients, develop flavor and create texture.

SuperGrain+® was the first of many ingredients developed for ReGrained’s food manufacturer and foodservice customers, with others including oats from milk production and pulp from juicing.

GenTech Holdings, Inc., an emerging leader in the high-end premium coffee and functional foods marketplaces, announced the acquisition of NXTBAR, LLC, a natural foods company with strong and growing sales and a mission to reinvent clean, healthy snacking through its popular keto-friendly product line. 

Bob Evans Farms launched two new breakfast items for consumers looking for convenient, nourishing, and filling options for a "weekend-style breakfast" that can be enjoyed all week long. 

Hostess Muff’n Stix get a fresh new twist with a uniquely hand-held stick format made for easy, mobile snacking and are available in two flavors. Blueberry Muff’n Stix are made with real blueberries and Chocolate Chip Muff’n Stix are made with real chocolate.

Clif Bar & Company announced the hiring of three consumer packaged goods industry executives to drive the organic and sustainable energy food company’s next stage of purpose-driven growth and expansion.

Working from home is becoming the new normal coupled with remote learning for children. In addition, common and comforting breakfast foods such as cereal, donuts, and muffins are nostalgic and remind individuals of their childhood. These behaviors have led to a return to breakfast basics and a renewed interest in breakfast food.

Kellogg is back to mixing it up with a new flavor combo — Kellogg's MASHUPS™ Cereal with Kellogg's Frosted Flakes® and Apple Jacks®. The newest creation follows the launch of the first-ever Kellogg's MASHUPS™ Cereal last year.

For the first time in the US market, Kellogg's® Special K® is helping cereal fans find a balance of creamy and crunchy with its inaugural chocolatey dipped cereal: Kellogg's® Special K® Dipped Chocolatey Almond.