Breakfast, Cereals & Bars

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To prepare a serving of Swiss Miss Cinnamon Toast Crunch Cinnamilk, simply combine hot water with the creamy drink mix, and then stir in a second envelope full of Cinnadust and marshmallows.

Frosted Grape Pop-Tarts® are back, fresh from their Y2K-era heyday, and they're bringing the best of the decade with them when they hit shelves this spring.

Eggo® is giving parents a new way to enjoy the most important meal of the day on-the-go with its latest breakfast innovation: Eggo® Grab & Go Liege-Style Waffles, an Eggo waffle that doesn't require a toaster. 

LesserEvil, the better-for-you snack brand on a mission to make healthy, organic, less-processed, and sustainable snacks more accessible to everyone, announced that it has acquired a majority stake in Portland, Maine-based R.E.D.D. Bar. 

It’s no secret that people love the post-cereal milk left in the bowl. And Kellogg’s Frosted Flakes® flavors will change the taste and color of cereal bowl milk.

According to Innova Market Insights’ 2021 Lifestyles and Attitudes Survey, 37% of Americans said they were eating breakfast “more in home” versus just 6% who said they were eating breakfast “more out of home.”

Like all of Sunbelt Bakery’s granola bars, they’re made with whole grains, no high-fructose corn syrup, and no preservatives.

The cereal delivers a hint of sweetness kids crave combined with the plant-based ingredients that parents love, and all the nostalgia of a Saturday morning waffle breakfast.

Made with organic gluten-free whole oat and rice flour, Rhino Rolls™ is gently sweetened with organic cane sugar and sprinkled with real cinnamon and vanilla, creating a special cinnamon bun flavor. 

Purely Elizabeth announced the closing of a $50M Series B financing round that will drive continued growth through product innovation, e-commerce, and investment in marketing