Breakfast, Cereals & Bars

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Kashi, a pioneer in natural foods, announced that it has officially joined 1% for the Planet, committing to the donation of 1% of Kashi annual sales to nonprofit organizations that support a variety of environmental causes. Kashi is dedicated to making eating well easy through foods that are better for both people and for our planet.

MadeGood Foods®, allergy-friendly and nutrient-rich snack creators, expanded its line of better-for-you snack bars with the debut of Chocolate Drizzled Granola Bars.

Imbibe introduces “Ingredients by Imbibe,” a new platform that offers the company’s high performing ingredients to external R&D teams. Imbibe’s ingredient portfolio includes The Senses™, a suite of taste solutions that address common product attribute complaints through flavor modulation, masking and mouthfeel optimization; and Pre/Sense™ Stevia.

KIND Healthy Snacks (KIND) announced its first-ever frozen breakfast snack offering, KIND FROZEN™ Smoothie Bowl. Just as it disrupted and elevated the bar aisle, KIND will bring its plant-based equity to the breakfast category via a new, frozen format.

New Applewood Smoked Bacon Breakfast Sausage from Niman Ranch are made with Niman Ranch’s award-winning artisanal uncured bacon, are one of two new additions to the brand’s breakfast sausage line.

Years of tepid sales quickly reversed with a COVID-19 pandemic that forced consumers into new work-at-home and eat-at-home routines. This certainly helped boost packaged breakfast food sales.

Carnation Breakfast Essentials® Nutritional Drinks has collaborated with some of the most beloved cereal brands to launch new Carnation Breakfast Essentials® Flavored Nutritional Drinks packed with the same protein, vitamins and minerals as the original Carnation Breakfast Essentials® Nutritional Drinks. The new flavors include Kellogg's® Froot Loops®, Kellogg's® Krave™ and Kellogg's® Frosted Flakes®. In addition, Carnation Breakfast Essentials® Nutritional Drinks comes in a Golden Grahams™ flavor.

Comax Flavors has released new primary research on consumers’ behavior, usage, and attitudes towards all protein products—including powders, drinks, bar, bakery foods and other related snacks. 

ONE Bar, a protein bar company known for their guilt-free, indulgent flavors, introduced limited edition ONE Fruity Cereal bars. The bars are now available at Trader Joe’s nationwide and c-stores, and rolling out further nationwide – including Amazon – in March. 

Today's cereal formulations are adjusting to keep up with consumer trends of eating cereal at all times of the day and seeking more nutrition from both hot and cold varieties.