Breakfast, Cereals & Bars

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Kashi, a pioneer in natural foods, debuted protein-packed waffles under its GO line of products. Available in three flavors, Wild Blueberry, Cinnamon Brown Sugar and Vanilla Buttermilk, the waffles deliver double-digit protein, single-digit sugar and 100% whole grains per serving.

Like all RXBAR products, Vanilla Almond RX A.M Oats are made with real, wholesome ingredients consumers might find in their pantries, including egg whites for protein, almonds for crunch, gluten-free oats and real vanilla.

Fans of Pop-Tarts® who grew up with slap bracelets, ripped jeans and neon shirts can reach for a new favorite snack that's fresh like the many colors of spring: Pop-Tarts® Frosted Confetti Cake Bites.

Nature’s Path, a family-owned organic breakfast and snack food company, is celebrating the 50th anniversary of Earth Day by launching a limited-edition product that brings to life the company’s vision of combatting climate change. 

New varieties include Caramel Peanut, Hazelnut Cheesecake and Lemon Meringue Pie. The new flavors are each chocolate-based and steer the line toward protein bar decadence.

Pioneers of texture and taste, The Meatless Farm Co's team of chefs is dedicated to making fresh plant-based meat alternatives that are easy to cook and better for both people and the planet.

UNiTE Food, a new entry in the protein bar category, introduced a line of protein bars inspired by comfort foods and favorite childhood flavors from around the world.

SunflowerFamily USA, a company dedicated to creating textured sunflower protein-based foods, launched a high-protein plant-based cereal. Organic Sunflower Protein Crisps is a breakfast option made from organic sunflower seeds.

This Saves Lives, a snack brand on a mission to end early childhood malnutrition, launched its second kids snack line, Kids Krispy Kritter Treats, in addition to four new Classic Bar flavors and two new Kids Snack Bar flavors. 

Best known for its indulgent, dessert-inspired snacks, TRUWOMEN protein bars will soon be known as TRUBAR. Based on feedback, the company will shortly be announcing a rebrand of its bars, which will also feature updated packaging with the new name.