Breakfast, Cereals & Bars
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IRI Names Pacesetters

Information Resources Inc. announced the most successful CPG brands in its 2013 New Product Pacesetters report.
March 12, 2014
A whopping seven of the top 10, and 73 of the top 100 food and beverage products launched in 2013 offer a healthier-for-you benefit.
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Getting the Mojo

Clif Bar & Company introduced CLIF MOJO Fruit & Nut and CLIF MOJO Dark Chocolate.
March 5, 2014
Crafted with 70% organic ingredients, CLIF MOJO Fruit & Nut and CLIF MOJO Dark Chocolate deliver a gluten-free snack.
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Freeze-Dried Strawberry

Van Drunen Farms is a primary producer of freeze-dried strawberry ingredients.
February 27, 2014
Strawberries are a favorite fruit among young and old alike.
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Big Breakfast Future

Breakfast products could see sales of $5 billion in 2017.
February 20, 2014
Products have been formulated to reduce sodium, sugar and fat, be more natural, organic, gluten-free, and deliver higher levels of fiber, among other nutritional concerns.
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Protein from the Valley

Nature Valley has added three products intended to satisfy people with an active lifestyle.
February 18, 2014
The new launches include Nature Valley Breakfast Biscuits, Nature Valley Greek Yogurt Protein bars, and a new Cranberry Almond variety of Nature Valley Protein Granola.
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Snacking on Bars

Snack bar sales have skyrocketed, a result of a combination of factors.
February 18, 2014
In a typical two-week period, almost a quarter of Americans eat some type of snack bar at home or bring one from home to eat later.
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Bread & Breakfast

The U.S. is a nation of breakfast choices, from grab-and-go, pop-in-the-toaster strudels to full-on Sunday brunch French toast with bacon and hash browns. Whatever the choice, it will likely include a baked bread or pastry.
David Feder
David Feder , RDN Dean Lavornia, CEPC, Contributing Editor
February 17, 2014
Even simple and healthful yogurt and fruit breakfasts typically include a bakery item, such as a toasted bagel or muffin top.
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Energy in a Cereal

Honey Bunches of Oats added Honey Bunches of Oats Morning Energy.
February 17, 2014
Both of the new varieties include whole grains, protein and fiber.
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Jimmy Dean Adds to Morning Options

The Jimmy Dean brand is adding to its Pancakes & Sausage on a Stick product portfolio.
February 11, 2014
Apple Cinnamon Pancakes & Sausage on a Stick and Very Berry Pancakes & Sausage on a Stick are available for the first time in five-count packages.
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New Bar for Breakfast

Kellogg's Nutri-Grain is fueling breakfasts this winter with a new cereal bar.
February 10, 2014
Nutri-Grain Fruit & Oat Harvest cereal bars come in two flavors -- Country Strawberry and Blueberry Bliss.
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