Breakfast, Cereals & Bars

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When it comes to developing new breakfast foods, ethnic may be a smart way to go.

Taco Bell, the fast-food chain that caters to late-night snacking, is making a play for the breakfast crowd.

Only one in four children’s cereals would meet the voluntary nutritional guidelines proposed by the federal Interagency Working Group on Food Marketed to Children, according to a review of popular brands conducted by the Environmental Working Group (EWG).

A new nutrition/energy bar, nimble™, is said to “conveniently combine beauty and nutrition in a delicious, indulgent bar” targeted to women.

Although most U.S. consumers begin their day with breakfast, one out of 10, or 31 million do not, according to a recent food market research study.

Ralcorp Holdings Inc. appointed chairman William Stiritz as chief executive of its spun-off cereal business, Post Holdings Inc.

There are more than 18 million college students in the U.S., according to the National Center for Education Statistics, and they are increasingly selective about where and how they spend their foodservice dollars.

Products with high protein content may not be enjoying the same level of success they did during the low-carb diet fad of a few years ago, but a study published in the May 12 issue of the journal Obesity found a protein-rich breakfast can increase feelings of satiety and reduce hunger throughout the day.

As consumers see breakfast options diversify, cereal manufacturers are finding an increasingly competitive marketplace, where the competition is likely not remotely similar to their offerings. As such, cereal makers are focusing on key demographics and trends to make sure their newest launches are noticed.

SuperPharm, a leading drugstore chain in Israel, has launched Wellness, via its private label, Life.