Retail Market Trends

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One of the main drivers for increasing online grocery shopping is personal safety; 35% of respondents cited safety as a key reason for choosing online over brick-and-mortar stores. However, convenience still dwarfs other drivers, with almost two thirds (59%) reporting this as the reason for choosing to shop online. 

What some thought was temporary adaptation to an unexpected retail store challenge, has proven to be a transformational period for our industry with eCommerce in the forefront.

With open access to information, home cooking has never been more adventurous with kitchen cooks delving deeper into smaller regions across the globe to understand and adapt any nuance of spices or sauces that create something special to try.

FreshRealm, a Fresh Meals solution provider, announced the launch of Kitchen Table, a branded line of fresh, quality meal offerings that addresses consumer demand for Fresh Meals at grocery retail. The new brand will allow retailers to bring a complete assortment of chef-tested Fresh Meals to their consumers.

Each winner was selected based on their validated business model, track record of commercial viability, collaborative mindset, and a robust and diverse team to drive meaningful change in their respective sectors - AgTech, Food Tech and Consumer Packaged Goods (CPG).

The report captures three major food trends as well as eight underlying micro-trends, supporting manufacturers with precise nuances to cater to their tailored audiences.

The finalists were chosen amongst the cohort of 45 global startups previously selected as participants in FoodBytes! Pitch 2021, Rabobank's multi-week food and agriculture innovation program that drives collaboration between startups, corporate leaders and investors to develop solutions to food system challenges.

When it comes to the Nutrition Facts label on the back of food packaging, sugar ranks at the top of what adult consumers look for on the label. Consumers look for calories after sugar on the label; 45% look for calories. Sodium ranks third, with 38% of adult consumers searching for sodium content.

Each year, a Trends Council of more than 50 Whole Foods Market team members, including local foragers, regional and global buyers, and culinary experts compile trend predictions based on decades of experience and expertise in product sourcing and studying consumer preferences, as well as in-depth workshopping with emerging and existing brands. Here is a list of the council's top 10 trends for 2022...