Retail Market Trends

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In a book due out this spring, I introduce the concept of Leadering (vs Leadership), because a dynamic environment demands we shift from thinking of leadership as a static noun, to embracing it as a dynamic verb.

In the world of eCommerce, there is never a pause from innovation and the unexpected. Moving into 2020, there are three trends, among many, dramatically impacting the future of food and beverage brands and their path to market.

It's been another interesting year in the food and beverage industry as consumer demands continue to shift and push newer and greater innovative products.

Retailers, brands and their packaging partners are all under mounting pressure to help lower our environmental impact. For those of us with a passion for innovation, this is a great time to be in the design business.

This year we at Mattson decided to focus on technology given who and where we are. Here are four predictions for 2020 food and beverage trends.

Specialty food curators at The Fresh Market have to make buys months in advance of when consumers will see the products on the shelves, so it is imperative they stay ahead of the curve and know what guests will be shopping for well in advance.  

“As the specialty food industry hits a record year of growth with $148.7 billion in sales, we’re seeing that health benefits and sustainability concerns will continue to drive more food and beverage trends in 2020,” said Denise Purcell, head of content for the SFA.

According to Innova Market Insights research, three in five global consumers say that stories around a brand influence their purchasing decisions, with the main reasons why consumers want this information given as learning where the ingredients come from, understanding the product’s benefits and engendering trust in the brand.