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Plant-Based Protein Budding with Organic and Clean Label Food Shoppers

The novelty of the animal-free products are often enough to inspire meat-eating consumers to try them
September 13, 2019
Packaged Facts reveals that only 6% of Baby Boomers claim to eat flexitarian diets, while 13% of Generation Z considers themselves flexitarian, showing the trend is especially prominent in young people.
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Food, Health & Groceries: What Do Millennials Want?

New Whole Foods Market survey finds that millennials are willing to pay a higher price for quality
September 11, 2019
One trend that emerged from the survey is that of "better informed purchasing decisions." A majority of millennials want to know where their food comes from and how it is sourced. Transparency in food sourcing is important to more than 65% of millennials, particularly for fresh meat and seafood.
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How Well Do You Know Mainstream Consumers?

Speaking at New Products Conference: Lynn Dornblaser & David Jago, Mintel
September 5, 2019
In this interactive session, Mintel will test your knowledge of mainstream consumers and discuss products that succeed—and fail—with this key demographic group.
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Survey Shows Millennials Consume the Most Soy

Annual United Soybean Board Food Industry Insights survey finds an increased demand for soy among millennials nationwide, opening new market opportunities for food companies
September 4, 2019
While soy protein and beverage consumption has risen among millennials, industry trends among all age demographics show potential for market growth as consumers prioritize healthy food choices and sustainably produced foods. The plant-based foods category grew by 20% between 2017 and 2018, outpacing sales of all retail foods by 10-times.
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Clean Label—Plus

Clean label claims rise with increased product competition, more mindful consumers
Lu Ann Williams
Lu Ann Williams
September 4, 2019
The term “clear labeling” (which Innova Market Insights coined for its 2015 Top Ten Trends listing) has now fully entered industry parlance. It’s used in several marketing campaigns and each day, manufacturers continuing voicing their commitment to clean label platforms.
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Sustainability for Sales and the Planet

Speaking at New Products Conference: Randi Kronthal-Sacco, NYU Center for Sustainable Business & Larry Levin, IRI
August 21, 2019
IRI’s EVP of Market & Shopper Intelligence Larry Levin, and Randi Kronthal-Sacco, Senior Scholar, Marketing and Corporate Outreach, NYU Center for Sustainable business will share the impact and importance of driving new sustainable products. 
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Yogurt Category Responds to Shift in Eating Occasions

Breakfast is still the number one occasion for yogurt consumption, but it has lost ground over the past few years
August 21, 2019
‘These shifts highlight the importance of ongoing innovation in this marketplace,’ said Lu Ann Williams, Director of Innovation at Innova Market Insights. ‘Convenient formats are now important for many consumers, while the rise of dinner usage suggests interest in more indulgent, dessert style yogurts.’
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Breakfast Trends Focus on Health-Related Product Claims, Positioning

Attention has shifted to a greater focus on low/no sugar or low/no added sugars
August 9, 2019
While low calorie and low carb were at one time benchmarks for health food, attention has shifted to a greater focus on low/no sugar or low/no added sugars. Sugar is an ingredient in many packaged breakfast foods, especially cereal and breakfast pastries.
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Kid-Friendly Beverage Trends & Innovative Brands to Watch

Flavored water, milk products and juices continue to make an appeal to children
August 9, 2019
“In recent years we’ve seen fruit juice and dairy companies counter attrition by advancing health positioning with organic, natural ingredient, and low sugar claims," said David Sprinkle, research director for Packaged Facts. While water marketers are finding ways to put both fun and flavor into a plain yet reputably healthy product without sacrificing what makes water the beverage many parents prefer for their children.”
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