To most consumers, “authentic” means quality, flavor, health -- and even corporate responsibility. Several foodservice brands use those notions of authenticity to connect with demanding diners.
There’s a scene in the movie Almost Famous in which the lead guitarist of the movie’s fictional up-and-coming rock band ditches his bandmates mid-tour in search of something “real” -- real people, real experiences.
The key indicators are looking good: Gross domestic product and disposable personal income are up; unemployment is down; and gas prices and food costs have been relatively stable. Improvement is still slow, but consumers are starting to regain confidence.
Commodity costs, the latest flavor pairings, curiosity about global cuisines and healthy-eating sensibilities are all part of a melting pot of trends that drive menu development.
The Coca-Cola Company’s Freestyle is a touch-screen foodservice beverage dispenser that seemingly puts an endless array of beverage flavor combinations at the user’s fingertips.
3-D movie glasses. 5G smartphones. It’s clear that consumers like options, and they value anything that adds functional dimensions for a heightened experience.