Comax Flavors offers caffeine maskers and bitter blockers to offset the negative taste found in functional products. 

Working from home is becoming the new normal coupled with remote learning for children. In addition, common and comforting breakfast foods such as cereal, donuts, and muffins are nostalgic and remind individuals of their childhood. These behaviors have led to a return to breakfast basics and a renewed interest in breakfast food.

Nearly every Old World cuisine holds the keys to building flavor, not only through indigenous ingredients but also through its cooking techniques. While batch production often necessitates shortcuts, it is possible to lose sight of the fundamentals that make culinary creation worthwhile. Fortunately, there is something of a revival happening in which even larger prepared food makers are reintroducing those basics of culinary art.

Hybrid flavor innovation is increasingly being used to deliver new sensory experiences for progressively adventurous consumers, offering food and beverages that can broaden the dimensions of indulgence.

Mexican foods consistently rank among the most popular cuisines among Americans. Moreover, its evolutionary branching off into “Tex-Mex” and “Southwestern” regional foods has further enhanced popularity. 

Today’s consumer landscape is diversifying, and in turn, there’s been a shift in consumer expectations around international and regional flavors.

Givaudan Taste & Wellbeing introduces Aroma Kiosk, a ground-breaking new digital sensory insights tool to connect with consumers in dynamic environments such as grocery and department stores, universities and shopping malls. The goal is to gather valuable consumer insights and recommend products in real time. 

Consumers are turning to food and beverages as an important component of balancing physical and emotional health. With many people working from home and social distancing during the pandemic, the need to focus on physical and mental health is as important as ever.