Proteins

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Tyson Foods expanded its Tyson Chicken Cups lineup with Garlic & Herb, BBQ and Harissa flavors, reflecting growing demand for convenient, high-protein meals with familiar and globally inspired taste profiles. The additions give product developers insight into flavor trends resonating with younger consumers while reinforcing the importance of convenience and nutrition.

Linear's protein bar lineup is now USDA Organic certified, highlighting the growing demand for clean-label, functional snacks made with premium ingredients. The bars combine organic whey protein, fiber and indulgent flavors, offering product developers insight into how brands are balancing nutrition, ingredient transparency and taste.

Garden of Life is expanding its protein portfolio with Clear Whey Protein, a lighter alternative to traditional protein powders that delivers 20g of whey protein isolate per serving. The refreshing format reflects growing consumer demand for convenient, approachable ways to increase daily protein intake while supporting muscle health and recovery.

ONE introduced the ONE x Reese’s Peanut Butter Chocolate Flavored Layered Protein Bar, pairing the iconic chocolate and peanut butter flavor combination with 18g of protein. The layered format is designed to enhance texture and deliver an indulgent snacking experience.

GoMacro is entering a new category with MacroSquares, its first new snack bar platform since launching MacroBar in 2004. Developed over three years, the organic, vegan bars combine nuts, seeds, nut butters and a chocolate or caramel dip to address growing demand for balanced nutrition and elevated snacking experiences.

The EVERY Company is expanding production of its precision-fermented egg protein, OvoPro, through an enhanced partnership with Huvepharma. The move quadruples manufacturing capacity as demand accelerates across retail, foodservice and e-commerce markets.

RXBAR has added Chocolate Chip Peanut Butter to its High Protein lineup, offering 19g of plant-based protein made with six recognizable ingredients. The launch reflects growing consumer demand for high-protein snacks that balance nutritional benefits, ingredient transparency and indulgent taste.

CRISP POWER Protein Pretzels opened a $15 million production facility in Stafford, Texas, marking its transition from an import-based model to domestic manufacturing. The investment positions the brand to support growing retail and e-commerce demand while capitalizing on rising consumer interest in high-protein, high-fiber snack options.

Naked has introduced Chocolate Banana Protein and Blueberry Cheesecake Protein smoothies, each featuring 20g of plant-based protein, 6g of fiber and no added sugar. The launch reflects continued demand for convenient beverages that deliver both nutritional benefits and indulgent flavor experiences.

Hiya expanded beyond supplements with the launch of Kids Daily Growth + Protein, its first protein powder formulated specifically for children. Made with grass-fed whey protein isolate, prebiotics and essential minerals, the product is designed to support healthy growth and development while addressing protein intake challenges common among picky eaters.