Proteins

RSS

Silk expanded its plant-based beverage portfolio with Silk Protein, a refrigerated option delivering 13g of complete plant protein per serving. The launch taps into growing interest in diversified protein sources while pairing higher protein with lower sugar, fiber, calcium and vitamin D.

Magic Spoon is broadening its modern breakfast portfolio with protein-packed pastries and a marshmallow cereal inspired by classic favorites. The launches reinforce protein’s role in driving breakfast innovation while meeting on-the-go lifestyles.

Premier Protein is entering the baking and breakfast space with new Muffin Mixes and Microwavable Muffin Cups developed with Hometown Food Company. The launches extend the brand’s protein-first strategy into convenient, everyday formats designed for at-home and on-the-go eating.

JUNKLESS is expanding its protein bar lineup with Peanut Butter Chocolate Brownie, pairing candy-bar indulgence with a functional nutrition profile. The launch reflects rising consumer interest in protein- and fiber-forward snacks that fit modern eating habits.

Beyond Meat is expanding beyond meat alternatives with Beyond Immerse, a functional plant-based beverage. The new line delivers protein, fiber and electrolytes in three flavors and two protein levels, available exclusively via Beyond Test Kitchen.

Van Holten’s is expanding beyond pickles with Unapologetically Pickled Eggs, a shelf-stable protein snack designed for convenience-driven occasions. The launch shows how brands are applying bold flavor equities to protein formats as demand grows for portable, no-prep snacks.

Precision wellness is emerging as the evolution of functional nutrition, shifting product development toward individualized health needs rather than broad claims. From protein-forward beverages to gut-brain and women’s health solutions, brands have growing opportunities to deliver targeted benefits through everyday foods and drinks.

The $26M investment in Erlanger – the company's flagship flavors facility in the United States – will help customers meet these consumer expectations by increasing the capacity, delivery, supply and consistency of ADM's naturally derived color and flavor solutions.

Genius Gourmet launched Sparkling Protein – Fruit Punch, its second clear, lightly carbonated protein flavor. The new SKU builds on strong club and grocery performance as the brand expands its multi-flavor strategy nationwide.

Catalina Snacks has introduced two new protein cereal flavors inspired by classic bakery favorites. The Strawberry Strudel and Apple Turnover varieties aim to deliver comfort-food appeal with real ingredients and protein-forward formulations for wellness-focused consumers.