Organic & Natural
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Looking for That Organic Label

According to a study, consumers find food tastier when it comes with a virtuous label.
December 5, 2013
A Swedish study concluded that labelling alone seemed to be enough to alter expectations.
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Oh, Natural

Natural has been quietly disappearing from food labels on store shelves.
November 12, 2013
According to Datamonitor, 22.1% of food products and 34% of beverage products launched in the U.S. during 2013's first half claimed to be natural.
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A Natural Pop

Orville Redenbacher’s Gourmet Popcorn has a new fall offering for snackers or party hosts in search of a guilt-free option -- Gourmet Naturals microwave popcorn.
October 30, 2013
Gourmet Naturals pop up light and fluffy and come in four flavors, each with half the fat of regular microwave butter popcorn.
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Global Organic Market

According to a new report, the demand for organic food & beverages was valued at $70.70 billion in 2012.
October 24, 2013
North America dominated the market and accounted for over 48% of the global demand in 2012.
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Simpler Spreads

Unilever USA announced the introduction of two new spreads – I Can't Believe It's Not Butter! Deliciously Simple and Country Crock Simply Delicious.
October 22, 2013
The new products are the company's first spreads to feature simplified recipes.
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Annie's Names CFO

Annie's Inc. announced the appointment of Zahir Ibrahim as executive vice president, chief financial officer and treasurer.
October 22, 2013
He will be based in the company's Berkeley headquarters and will report directly to John Foraker, chief executive officer of Annie's.
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Targeting Organic Consumers

A paper by Washington State University College of Business researchers aims to help advertisers more effectively target the fast-growing organic food market.
October 21, 2013
The authors believe organic purchases are borne of both personal and environmental concerns in tandem.
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Virginia Dare and Sustainability

Virginia Dare and its new partner have announced a new dual strategy to improve the sustainability of Madagascar’s vanilla market.
October 3, 2013
A primary objective is to enable farmers to properly cure their own green, or raw, vanilla such that they can earn the much needed extra revenue associated with this value added activity.
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Energy Bar with Dessert Flavor

CLIF Bar introduces its newest seasonal flavor, Pecan Pie.
September 27, 2013

Made with organic ingredients specifically chosen by athletes and foodies in the CLIF Kitchen, the recipe promises nutrition for sustained energy.


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