Organic & Natural

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Beverages formulated with organic-certified ingredients is a segment showing recent growth, particularly in the U.S. and several European countries. 

There is little question that consumers want natural, clean label products. According to the March/April 2008 issue of the Nutrition Business Journal, U.S. sales in the natural and organic foods

Good for the soul food; organic and "green" items are becoming more commonplace on menus; and kosher foods increase in popularity.

Product naturalness is the dominant trend in many markets, such as juices, nectars and fruit/flavored still drinks, as consumers continue to perceive more natural formulations—free from additives/preservatives or made with organic ingredients—as more wholesome and healthier. 

It is no secret that consumers, both in the U.S. and internationally, are looking for more natural products. 

Microencapsulation technology is no longer a laboratory curiosity, but a key competitive technology.

In the current regulatory environment, a producer who wishes to promote a ìnaturalî claim for its products must proceed with caution.

As organic prepared foods and beverages go mainstream, ingredient-formulating strategies are needed. Regulations, along with explanations and specific examples, are provided.

Natural Products Expo Westis the show of choice for those seeking the latest products and trends in the natural/organic and nutrition-oriented arenas.

Manufacturers and consumers are aware of the growth of organic products and ingredients in the U.S. and abroad.