Organic & Natural

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As people worldwide navigate instability and digital overload, shared eating and drinking occasions are becoming a joyful way to come together, express identity, and feel grounded. This shift is transforming the look and feel of food and drink, putting color at the center of experiences that feel more social, expressive, and emotionally resonant. 

As the natural colors market accelerates, natural ingredients industry leader Kalsec has just released a new global consumer report, focusing exclusively on how consumers perceive and purchase products with natural colors. 

Dave’s Killer Bread is expanding its lineup with Supreme Sourdough, a thick-sliced, double-fermented loaf made with an authentic starter and organic ingredients. The brand also brings back its legacy Oats & Blues loaf, now available in a Thin-Sliced option for 2025.

General Mills is scaling its investment in Kernza, a perennial grain with deep roots that improve soil health and carbon sequestration. The expansion brings Kernza to four Cascadian Farm cereals, furthering the brand’s long-term sustainability goals.

California Natural Color products deliver bright, stable hues derived from natural sources, helping manufacturers achieve a clean label with both liquid and crystal formats available. 

Big Tree Farms is entering the BBQ category with its Naughty Bali lineup, crafted from organic coconut nectar and Balinese ingredients sourced through its Fair Trade farmer network. The three sauces range from mellow to volcanic and are now available at Sprouts and select Publix locations.

US sales of certified organic products accelerated in 2024 with an annual growth rate of 5.2%, more than double that of the overall marketplace which grew at 2.5% in the same period. Dollar sales for organic also reached a new high of $71.6 billon in 2024, according to the 2025 Organic Market Report.

Eight synthetic dyes are on the chopping block—are your formulations ready to survive without them? Natural pigments aren’t plug-and-play, and the brands that wait will pay in cost, speed and shelf appeal. From stability and sourcing to flavor impacts and cost, natural pigments require new strategies across formulation, labeling and supply chains.

Organic Valley is expanding its oat portfolio with the launch of Original and Creamy Oat Beverages made with ethically sourced organic oats. Free from gums, seed oils and artificial colors, these beverages are designed for coffee, cereal, baking and more.

A protein granola on the market made with both organic pea protein and baked with coconut oil, these crunchy clusters are a source of fiber, healthy fats and sustained energy.