Sugar Reduction

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According to the IFIC survey, one-third of Americans (33%) reported changing their LNCS consumption habit between April 2023 and April 2024. While 10% said they increased LNCS consumption and 6% said they started consuming LNCS, 11% said they decreased LNCS consumption and 6% said they stopped consuming LNCS altogether.

In the rush to eliminate these sugars, developers often overlook the variety, richness, and culinary versatility that natural caloric sweeteners provide. Such sugars—also termed “nutritive sweeteners”—not only offer sweetness but can add layers of flavor, color, and even nutritional benefits, all in a clean-label format.

As we look toward 2025, the focus on sugar reduction will only intensify. Consumer demand for healthier, lower-sugar options is driving innovation at an unprecedented pace, and ingredient suppliers are responding with increasingly sophisticated solutions. From new plant-based sweeteners to advanced blended systems, the future of sugar reduction is bright—and product developers have more tools than ever to meet these evolving needs.

More than half of all participants in a recent survey report actively reducing their sugar consumption. US consumers also try to limit or reduce purchases of high sugar ingredients. Interestingly, consumers are unwilling to give up indulgences and they also look for healthier versions of indulgent foods.

“GURU Zero Wild Berry has already proven to be a huge success from the start, with our unique organic, zero-sugar formula, metabolism-boosting properties and unparalleled taste,” said Luc Martin-Privat, PharmD, GURU's brewmaster and vice president of R&D and innovation.

In the formulation of reduced sugar food and beverage products, ingredient trends are shifting towards clean label, natural alternatives that provide sweetness without compromising taste or texture.

By acknowledging the feelings of isolation and frustrations that many experience, Atkins Way offers a better way, providing freedom from a lifetime of dieting through a joyful approach to eating, says the brand. 

Discover why the natural sweetener allulose is finding increasing favor among food and beverage makers to meet consumer demands for sucrose-like flavor and performance but with less of a caloric impact.

Shakeology 0g Added Sugar flavors replace organic cane sugar with the high-grade stevia sweeteners, chosen to deliver a clean taste that is similar to sugar without a stevia aftertaste.

With zero sugar and zero BS, Main Character 5-hour ENERGY® gives you zero reasons not to bring it to every room, every Friday, and every moment of the summer.