Product of the Day

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Josie Beverages has launched its zero-sugar, zero-calorie energy drink line in the US, positioning the brand around clean, crash-free energy. Formulated with lion’s mane, cordyceps and vitamin B¹², the lineup reflects growing interest in functional ingredients beyond traditional caffeine.

V8 Energy Zero Sugar launches in three fruit-forward flavors with about the same caffeine as a cup of coffee. The line responds to sustained consumer interest in no-sugar energy drinks while broadening everyday usage occasions.

Each can combines real fruit flavors, prebiotics and 6g of fiber with minimal sugar. The four-SKU lineup begins national distribution by early April.

Purely Elizabeth is entering the beauty-from-within space with Purely Glow Salted Vanilla Pistachio Granola, launched alongside New York Fashion Week. The limited-edition SKU taps rising collagen and pistachio demand, reinforcing food’s growing role in functional wellness routines.

CJ Schwan’s is pairing Red Baron and bibigo to introduce a Korean BBQ-style frozen pizza exclusive to Kroger. The collaboration reflects how brands are using global flavor mashups and limited-time offerings to drive freezer aisle excitement.

Genius Gourmet is building momentum with its SKIPPY-inspired protein snacks as distribution expands across grocery and convenience channels. The lineup blends nostalgic peanut butter flavor with protein-forward formats designed to meet modern snacking needs without sacrificing taste.

Wonder Juice is growing its Wonder Green lineup with two new cold-pressed blends designed to support daily wellness and functional performance. Clean Green and Veg8 & Cayenne highlight how brands are pairing approachable flavors with nutrient-dense ingredients to meet evolving consumer expectations.

Conagra Brands is expanding its Banquet portfolio with MEGA Breakfast Bowls designed to meet rising demand for high-protein morning meals. Featuring tray-in-tray steaming technology, the bowls combine convenience, value and texture-forward performance in four varieties.

Turkey Hill and Entenmann’s have partnered to launch two new ice cream flavors inspired by classic baked goods. The collaboration highlights how brands are leveraging familiar desserts and cross-category partnerships to drive indulgence and consumer appeal.

Waterloo Sparkling Water is expanding its lineup with two new flavors and the return of Lemon Italian Ice following strong consumer demand. The additions reinforce the brand’s focus on bold, authentic flavor with zero calories, sugar or sweeteners.