Better for You

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JonnyPops is expanding its No Sugar Added Minis line with a new electrolyte-enhanced frozen pop designed to support hydration for all ages. The launch reflects growing demand for functional benefits delivered through familiar, family-friendly formats.

GLP-1 drugs like Ozempic and Wegovy aren’t keeping consumers out of restaurants—but they are changing what and how much they order. Smaller portions, protein-forward menus and flexible formats are emerging as key strategies in a new era of eating less.

ActivatedYou debuted Morning Lift, a Certified Organic instant coffee formulated with functional mushrooms, botanicals and MCTs. The daily blend is designed to deliver sustained energy, mental clarity and metabolic support without the crash of traditional coffee.

Robard introduced Biocare2, a high-protein, fiber-rich beverage designed to support individuals transitioning beyond active weight management therapies. The formulation focuses on satiety, muscle preservation and metabolic health for long-term success.

While praising the updated Dietary Guidelines for Americans for clarity and limits on saturated fat and alcohol, the Physicians Committee for Responsible Medicine says key recommendations need revision. The group argues stronger guidance on plant-based diets, animal protein and certain processed foods is critical for long-term public health.

Laird Superfood entered an agreement to acquire Navitas for $38.5 million in cash, pending shareholder approval and expected to close in early 2026. The acquisition is designed to broaden Laird’s product lineup while creating supply chain, sourcing and distribution synergies.

Laird Superfood has updated its Creamer with Lion’s Mane using organic coconut milk and organic vanilla extract. The refrigerated line now includes a caramel option and debuts packaging made with post-consumer recycled plastic.

NextFoods closed a $10 million Series 3 funding round led by ECP Growth to support expansion of its science-backed functional nutrition portfolio. The capital will drive product innovation and national retail growth for GoodBelly and Cheribundi.

Genius Gourmet launched Sparkling Protein – Fruit Punch, its second clear, lightly carbonated protein flavor. The new SKU builds on strong club and grocery performance as the brand expands its multi-flavor strategy nationwide.

Smearcase, a New York City–based startup, has won the $100,000 Grand Prize at the Real California Milk Excelerator product innovation competition. The brand’s cottage cheese–based ice cream reflects growing interest in protein-forward, functional dairy formats that bridge indulgence and performance nutrition.