Better for You

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Syren Spreads debuts a spoonable chocolate supplement made with Tremella, astragalus, gotu kola and bamboo silica to support skin hydration and radiance. The silky, vegan formula delivers 2,400mg of adaptogens per serving, offering an indulgent, sensory-first approach to beauty from within.

GHOST has introduced a cinnamon-flavored protein cereal designed to merge nostalgic taste cues with higher protein content. The launch highlights continued category interest in hybrid products that pair familiar flavors with functional nutrition.

RXBAR introduced Protein Energy Bites, a minimally formulated snack designed for consumers seeking small, nutrient-dense options without added sugars. The bites offer 8–10 grams of protein per serving and come in two flavors, rolling out to select retailers now and nationwide in December.

Top North American growers, suppliers and brands have launched the Functional Mushroom Council to strengthen quality standards and boost scientific understanding of functional mushrooms. With the category projected to surpass $2 billion by 2025, the new coalition plans to drive research, transparency and innovation across the rapidly expanding market.

Suja Organic has debuted three new Multivitamin wellness shots—featuring fiber, magnesium or biotin—to simplify on-the-go nutrition. Made with organic superfood ingredients and energizing B-vitamins, the shots are now available in the refrigerated section at Kroger banner stores nationwide.

GoodBelly has launched its updated Wellness Shots nationwide at Whole Foods Market, featuring organic, vegan ingredients and the DE111 probiotic strain. The 2oz shots offer a convenient, craveable option for gut and immune health in the refrigerated wellness set.

Fit Foods’ MUTANT brand is rolling out Creatine Bytz, a portable chewable tablet delivering 5g of creatine monohydrate per serving to support strength, size and recovery. Available in two flavors, the new format offers an easy, on-the-go option for daily supplementation.

Herbalife is broadening its Liftoff portfolio with two new stick-pack flavors designed for on-the-go consumers seeking low-calorie energy and mental focus. The expansion comes as the global energy drink market accelerates and the brand strengthens its functional, science-driven offerings worldwide.

Mojo Energy Pouches unveiled a limited-edition Cinnamon Churro flavor, offering a warm mix of cinnamon and brown sugar with 50mg of caffeine, B-vitamins and adaptogens. The zero-sugar, on-the-go format delivers a seasonal twist on functional energy.

“GLP-1 medications are redefining the eating experience,” said Anisha Banerjee, Global Insights and Analytics, Tate & Lyle. “Our research reveals how taste, texture and satiety preferences are evolving; and how manufacturers can meet the moment with products that deliver nutrition and genuine enjoyment.”