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LIFEWTR, a premium bottled water brand committed to advancing and showcasing sources of creativity, debuted LIFEWTR Immune Support, a new water beverage with 10% of the recommended daily value of Zinc, aiding normal immune function.

“Eat Pretty” was one of Innova Market Insights Top Trends for 2020, but interest continues to grow for 2021 and beyond. That’s because the “Beauty from Within” concept is taking on a whole new meaning and the food and beverage market continues to see a growing number of launches bordering on the cosmeceutical. 

Results of a new study reveal Arjuna Natural Pvt, Ltd.’s proprietary turmeric extract as effective as paracetamol in reducing pain and other symptoms of knee osteoarthritis (OA). 

Deerland Probiotics & Enzymes, a global supplier of science-backed solutions for microbiome health, is pleased to announce that its probiotic Bacillus subtilis DE111® has attained a list of published health claims in relationship to its inclusion as a food ingredient under the Food Standards Australia New Zealand (FSANZ) Code.

Consumers have been trying foods, ingredients, and substances that help them build immunity, prevent inflammation, aid their digestive health, and relieve stress and anxiety, according to NPD’s Health Aspirations and Behavioral Tracking Service, which continually tracks consumption habits linked to wellness goals and identifies long-term, mainstream trends. 

LeBron James is an integral partner behind the launch of MTN DEW RISE ENERGY, a new kind of energy drink specifically formulated with ingredients to kick off the morning with a mental boost, immune support, and zero grams of added sugar.

Whole Foods is now the second major retailer to sell the functional gum and mints following CVS Pharmacy, and the distribution deal will help bring clean, sugar-free, gluten-free, on-the-go energy and clarity to more people than ever.  

Horizon Organic® expanded its Growing Years™ line with the introduction of lowfat yogurt pouches, cultured dairy smoothies, reduced-fat milk half gallons, and single-serve whole milk boxes, available at grocery retailers nationwide.

GoodSport Nutrition, a Chicago-based start-up, aims to shake up the sports drink landscape with innovation. The company launched GoodSport™, a natural sports drink made from milk, and delivers hydration backed by science in a thirst-quenching beverage.

The company's latest formula innovations – Kate Farms Pediatric Peptide 1.0 Vanilla and Kate Farms Standard 1.4 Vanilla and Plain – are now listed in the approved Medi-Cal Rx List of Enteral Nutrition Products for children and adult recipients.