LeBron James is an integral partner behind the launch of MTN DEW RISE ENERGY, a new kind of energy drink specifically formulated with ingredients to kick off the morning with a mental boost, immune support, and zero grams of added sugar.
MTN DEW RISE ENERGY has approximately 180mg of caffeine, vitamins A and C, antioxidants, and fruit juice. With Citicoline and caffeine to boost mental clarity and Zinc for immune support, MTN DEW RISE ENERGY is designed to awaken ambition.
The multiyear PepsiCo partnership with James includes Beverages with MTN DEW RISE ENERGY and will activate across PepsiCo's portfolio in unique and unexpected ways including in the Snack category. This multifaceted deal starts with MTN DEW RISE ENERGY and will expand to touch on numerous aspects of James' wide-ranging work.
PepsiCo's and James' shared commitment to uplifting and impacting underserved communities – layered in with the MTN DEW RISE ENERGY ethos to help everyone reach their full potential – creates a powerful combination with the opportunity to impact communities over the course of the partnership.
In 2020, PepsiCo announced a more than $400 million investment over five years to lift up Black business and communities, and increase Black representation at PepsiCo. The company's racial equality journey focuses on three pillars where it feels it can make the most impact—people, business, and communities.
MTN DEW RISE ENERGY is packed with functional ingredients. It is available in 16oz cans in six flavors: Pomegranate Blue Burst, Orange Breeze, Strawberry Melon Spark, Tropical Sunrise, Berry Blitz, and Peach Mango Dawn. It is available at all major retail locations where PepsiCo products are sold for an average SRP of $2.59.