Vitamins & Vitamin-like

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Premixes range from the mandated vitamins and minerals for addressing nutrient shortfalls to trendy ingredients like turmeric, ginger, activated charcoal, collagen, and botanical bioactives that consumers believe are healthier for them.

Mineral expert Omya used Fi/Hi Europe to showcase a range of natural ingredients that address processing challenges while also offering health benefits.

With Mukbang, Korean consumers perfectly illustrate ASMR by publishing clips on social media to document the recording of special eating experiences. And this trend is the perfect opportunity to explore how Omya Calcipur® can help support appealing – and audible – crispness.

GLOW® Sparkling Hydration and Energy has no artificial colors, flavors, or sweeteners. The formulas offer vitamins and minerals to support immune function. GLOW® also has antioxidants, amino acids, and electrolytes.

The Wright Group, a global supplier of custom nutritional ingredients, has launched TWG Health & Nutrition (TWG). The new brand will be dedicated to the health and nutrition market, providing custom nutrient premixes, direct compression granulations, and microencapsulated ingredients and beverage solutions.

Short for “rejuvenation,” Juvee is made with a blend of ingredients that deliver invigorating and mood-lifting effects for longer-lasting, more sustainable energy. 

The shelf-stable line contains zero added sugars, is sweetened with stevia and boosted with 150% DV Vitamin C, plus 25% DV Vitamin D and Zinc for immune support.

Naked Juice, a brand of Tropicana Brands Group, announced the launch of its new product: Naked Antioxidants Mighty Berry, an excellent source of antioxidants to support immune function, according to the company. 

vitafusion™ introduced Multi + Immune Support, a 2-in-1 gummy vitamin that is a daily multivitamin and includes Vitamin C and Zinc for immune support. 

Twinings’ Glow+ Tea is the newest addition to the brand’s Superblends collection of wellness teas. The variety combines fruit flavors of peach packed with vitamins to promote healthy skin.