Vitamins & Vitamin-like

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JoyShot aims to deliver big energy in small, all-natural packages–offering ready-to-drink, 2oz beverage shots containing powerful vitamins and adaptogenic extracts that provide long-lasting energy to those on the go.

Developed with a coconut water base like other BODYARMOR Sports Drink, BODYARMOR Flash I.V. offers consumers the ability to refuel, replenish and recover with electrolytes.

Bigelow Tea continues to transform its offerings with Peak Energy™ Black Tea plus extra L-Theanine and Caffeine, Whispering Wildflowers™ Herbal Tea plus L-Theanine, and Ginger Honey Herbal Tea plus Zinc where each blend provides flavor while featuring ingredients and nutrients with functional benefits.

Now available to consumers after an extensive research and test pilot phase, the smoothie blend comes in two flavors, Moroccan Chocolate and Vanilla Spice, both of which can be customized with up to four boosters: immune support, metabolism, vascular and recovery.

Made with Sophie's dairy-free Chlorella Protein Concentrate, the new vegan ice cream boasts a complete nutritional panel, with more B12 and iron than most dairy and plant-based alternatives.

Today, many men find themselves sedentary during the week, then go out on a weekend morning with the best of intentions at making up for lost time. They might opt for running 5 or 10 miles, or biking 30 miles, or they hit the gym–hard–lifting too much weight or overdoing the treadmill to “feel the burn.”

According to new research from Mintel, among the 78% of Americans who are vitamin users, a third (34%) have increased their usage since the start of the COVID-19 pandemic, including nearly half (47%) of Millennials. In line with consumers overall, Millennials say supporting their overall physical health (66%) and immune system (62%) are the top two reasons for VMS use. However, Millennials (43%) prioritize VMS use to support their mental well-being more than consumers overall (34%).

For its most innovative launch to-date, SmartyPants Vitamins announced new SmartyPants Sugar Free Multi & Omegas gummy multivitamins in Kids, Women’s, and Prenatal formats. SmartyPants’ new Sugar Free Multi & Omegas don’t use sugar alcoh

A recent human clinical trial showed that 85% of study subjects drinking two servings of Zeal daily enjoyed a significantly better overall mood, along with improved energy, vitality and vigor after just one month.

As consumers continue to seek solutions for health and wellness needs, food and beverage product developers deliver a dizzying array of innovations across categories. While many sophisticated R&D teams work to refine formulations in supplement and energy segments, others have shifted their focus to product applications that do not traditionally feature vitamins and minerals. Take a look at some of the most cutting edge introductions from some of the industry's best product development teams.