Vitamins & Vitamin-like

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Robard introduced Biocare2, a high-protein, fiber-rich beverage designed to support individuals transitioning beyond active weight management therapies. The formulation focuses on satiety, muscle preservation and metabolic health for long-term success.

Tiny Wins debuts science-backed sweet and savory blends that deliver at least half of kids’ daily essential nutrients from real fruits, vegetables and superfoods. Designed to vanish into everyday foods, the formulas offer a stress-free solution for nourishing picky eaters.

Suja Organic has debuted three new Multivitamin wellness shots—featuring fiber, magnesium or biotin—to simplify on-the-go nutrition. Made with organic superfood ingredients and energizing B-vitamins, the shots are now available in the refrigerated section at Kroger banner stores nationwide.

Mojo Energy Pouches unveiled a limited-edition Cinnamon Churro flavor, offering a warm mix of cinnamon and brown sugar with 50mg of caffeine, B-vitamins and adaptogens. The zero-sugar, on-the-go format delivers a seasonal twist on functional energy.

Made with upcycled coffee fruit, L-theanine and other clean ingredients, AUTOFOCUS supports cognitive performance and balanced energy for busy, health-conscious consumers.

Vive Organic, a Suja Life brand, is introducing Energy + Focus and Energy Extra Strength shots to Kroger stores nationwide. Each cold-pressed, doctor-crafted blend features functional ingredients like green tea caffeine, L-Theanine and adaptogenic mushrooms for sustained energy and focus.

SupplySide Global is the premier event for health and nutrition industries, uniting professionals from the dietary supplement, food and beverage, pet health, and personal care industries.

The new product will launch during SupplySide Global 2025 in Las Vegas, with a simultaneous presentation at CPHI Frankfurt, Germany. It showcases Jungbunzlauer's commitment to meeting global demand for premium, science-based mineral solutions.

GORGIE is back on the Erewhon smoothie menu with its Cherry Crush creation, blending the brand’s Cherry Lime energy drink with fruit-forward ingredients for a refreshing, low-sugar option. The limited-time collaboration runs at Erewhon locations across Los Angeles through year-end.

Lifeway Foods is entering the performance nutrition space with Muscle Mates, a lactose-free drink delivering 20g of protein, 5g of creatine and 12 probiotic cultures in flavors like Mixed Berry, Vanilla and Strawberry Banana. Set to roll out nationwide by year-end, the line targets rising consumer demand for strength, recovery and microbiome support.