Vitamins & Vitamin-like

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FLRT enters the energy drink category with a zero-sugar formulation featuring 200mg of caffeine and added vitamins and minerals. The product reflects continued demand for functional beverages that support energy, focus and wellness benefits.

Mojo Energy Pouches introduced a Sour Apple variety, expanding its zero-sugar, pouch-based caffeine lineup with a green tea-derived formulation. The format’s portability and mix-and-match flavor potential highlight evolving opportunities for product developers exploring alternative caffeine delivery systems beyond traditional beverages.

De La Calle introduced Strawberry Citrus, a fermented soda blending strawberry and citrus flavors with a low-sugar, functional profile. The launch underscores how brands are evolving traditional beverages with bold flavor, better-for-you positioning and cultural storytelling that resonates with modern consumers.

VitaCup launched creatine-infused coffee stick packs, delivering a clinically studied dose of creatine alongside vitamins and caffeine in a portable format. The innovation highlights growing opportunities for developers to merge sports nutrition ingredients with everyday beverage routines.

Greater Than is repositioning hydration around how women’s bodies actually work, blending coconut water, plant-based fiber and essential vitamins into a nutrient-dense elixir. With new 12oz sleek cans and a 2026 national retail rollout, the brand’s GoddessLand platform reframes hydration as daily nourishment, not just performance.

True Citrus is expanding into functional wellness with three powdered drink mixes formulated to support cravings control, immunity and clean energy without sugar or artificial sweeteners. Available exclusively online, the Non-GMO, vegan and gluten-free line blends plant-based actives, prebiotic fiber and electrolytes to turn water into a daily health ritual.

RECOVER 180 is expanding its organic hydration lineup with the launch of Tropical Ice and Orange Cream. The new flavors reinforce the brand’s focus on clean, functional hydration for athletes and active consumers seeking better-for-you alternatives to traditional sports drinks.

DripDrop Hydration is expanding its portfolio with Zero Sugar Plus, a clean-label electrolyte drink mix designed for daily hydration and recovery. The new formula delivers three times the electrolytes of leading sports drinks with zero sugar and no artificial sweeteners.

good2grow is adding a fourth flavor to its BIGGER juice line with Watermelon Berry Twist, following strong consumer testing and sustained performance at retail. The launch highlights how larger pack sizes, kid-friendly functionality and no-added-sugar formulations can drive repeat purchase and outsized growth in the kids’ beverage space.

Beyond Meat is expanding beyond meat alternatives with Beyond Immerse, a functional plant-based beverage. The new line delivers protein, fiber and electrolytes in three flavors and two protein levels, available exclusively via Beyond Test Kitchen.