Vitamins & Vitamin-like

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Mariani's dried apricots and dried prunes contain soluble fiber, acting as a prebiotic, that may be a fuel source for probiotics to thrive. They are also naturally sweet, with no sugar added, and a good source of antioxidant vitamins A and E, vitamins B6, B12, potassium, and iron.

KidsLuv, a vitamin enhanced, zero sugar kids’ beverage, introduced its newest flavor, Peach Me, I’m Orange. The new flavor will join the brand’s two existing flavors, Flying Fla-Mango and Starstruck Coconut.

Naturex, part of Givaudan, is expanding its Koji minerals portfolio with the launch of Ultimine™ Zinc. Developed in partnership with Cura Global Health, this latest ingredient solution for supplements, food and beverages is the perfect complement to the range’s existing offer of Ultimine™ Iron and Ultimine™ Multi 7. 

With a goal of helping consumers feel their best and live healthy lives, MegaFood®, maker of premium supplements with real food from trusted farm partners, plus added nutrients, announces the launch of two new additions to its line of doctor-formulated products, both of which support a range of health benefits.

New Chapter introduced its One Daily Multiherbal line. New Chapter’s One Daily Multiherbal is a daily dose of the most natural and essential healthy, healing herbs to help optimize your wellness regimen.

vitafusion™ hopes to advance the dietary supplement industry with the addition of six innovative products: Irresistible Skin, Organic Prenatal Multi, Triple Immune Power, Apple Cider Vinegar, Kids Melatonin and Teen Essential Multi.

Bakery On Main is expanding its diverse portfolio of gluten-free cereals and snacks with the addition of a certified Paleo and Keto Grain-Free Cluster Trail Trek Blend snack line.

Premier Protein is expanding on the success of its 30g Protein Shakes with a new line of smooth and creamy breakfast-inspired shakes featuring a balance of 20g of protein, 7g of fiber, 8g of whole grain oats and 24 vitamins and minerals.

At Vitafoods Europe, mineral ingredients manufacturer and specialty distributor Omya will launch Omyaforte, a highly bioavailable source of calcium suitable for powdered and compressed formulations that target the increasingly aging global population.

AIDP’s VegD3® has excellent organoleptic properties and is highly stable making it ideal for all types of beverages.