Vitamins & Vitamin-like

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A growing interest in brain health supplements, driven by aging populations and the desire for mental clarity, has fueled a market projected to grow from $8.2 billion in 2024 to over $15 billion by 2034. Ingredients that support cognitive function, such as gamma-aminobutyric acid, are gaining attention for their potential to enhance memory, focus, and overall brain health.

Upon an application by North American ingredient supplier AIDP, the European Union has officially authorized the use of magnesium L-threonate as a novel food, which means that it is now fully approved for inclusion in products sold to consumers throughout the EU, offering a new and highly bioavailable option for magnesium supplementation.

This chocolate-flavored meal replacement shake that's designed to support the body with everything it needs to thrive, Roundhouse Provisions Basecamp Complete provides complete nutrition.

STōK Cold Brew Energy isn't an energy drink, nor is it coffee in a can. The company refers to it as an energy coffee. That means it's still packed with the bold, smooth taste, supplemented with 195mg of caffeine and a trio of B-vitamins, ginseng, and guarana. 

Innophos, a leading producer of minerals for the nutrition industry, released a new whitepaper highlighting the results of an in-vitro study that demonstrates the superior absorption of Chelamax® Magnesium Bisglycinate and Magnesium Citrate. These findings underscore the benefits of chelated magnesium in developing highly absorbable magnesium supplements. 

Using advanced ultrafiltration technology, Nurri's new Milk Shakes retain essential proteins and minerals while delivering a rich, creamy taste with high protein and low sugar. 

Every serving of Ka'Chava contains a blend of superfoods, protein, essential vitamins, minerals, greens, probiotics, prebiotic fiber, adaptogens, antioxidants, omegas, MCTs, digestive enzymes and more.

These offerings showcase IBSA’s commitment to enhancing health through select dietary supplements that use novel technology for absorption, tolerability, and user convenience.

Aiming to elevate consumers' fitness journeys, MET-Rx's newest flavor innovations are designed to add excitement and variety to MET-Rx's flavor profiles without sacrificing substance.

Gut Goodness, a ready-to-drink prebiotic supplement derived from the fruit and bark pulp of the Baobab Tree and the brainchild of former collegiate athlete and beverage branding expert Mo Harruna.