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Home » Topics » Functional Ingredients » Vitamins & Vitamin-like

Vitamins & Vitamin-like
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Sports, recovery foods and beverages

Fueling Performance at the Cellular Level

Emerging compounds like urolithin A, ergothionenine, and paprika xanthophylls are redefining sports nutrition by targeting mitochondrial health, muscle adaptation, and oxygen efficiency
Marie Spano MS, RDN
September 16, 2025

Sports nutrition is moving beyond protein powders and into the science of cellular energy. These next-generation ingredients promise better recovery, improved endurance and longer-lasting performance.


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Huel Daily Greens can

Huel Launches Daily Greens RTD With 42 Nutrients and Superfoods

Lightly carbonated drink delivers adaptogens, fiber and antioxidants in three flavors, expanding the Daily Greens line into a convenient ready-to-drink format
Prepared Foods Editorial Staff
September 14, 2025

Packed with 42 vitamins, minerals and superfoods, along with adaptogens and 4g of dietary fiber, Huel's Daily Greens RTD offers powerful greens in every sip for an easy on-the-go nutrition boost. 


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Tropicana Essentials bottles

Tropicana Launches Essentials Juice Line to Address Value and Fortification Trends

The multi-juice blends offer added vitamins and minerals, no added sugar and three flavor varieties at a lower price point, reflecting consumer demand for affordable functional beverages
Prepared Foods Editorial Staff
September 12, 2025

The blends combine orange, apple and pear juices, providing a source of vitamins C and E, calcium and vitamin D, with no added sugar.


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SunSip Classic Cola can

Health-Ade Adds Classic Cola to SunSip Prebiotic Soda Line

The new flavor delivers prebiotic fiber, vitamins and minerals in a reduced-sugar formulation, extending functional fortification into the traditional cola segment
Prepared Foods Editorial Staff
September 7, 2025

The formulation provides prebiotic fiber along with vitamins C, B6, and B12, plus minerals zinc and selenium. Each 12oz can contains 5g sugar, 35 calories, and no artificial ingredients.


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Child LIfe Multi Vitamin Gummy bottle

ChildLife Essentials Unveils Sugar-Free Strawberry Lemon Multi-Vitamin Gummies for Kids

Packed with 16 essential nutrients plus DHA and lutein, the new gummies deliver complete daily nutrition with clean, allergen-free ingredients
Prepared Foods Editorial Staff
August 31, 2025

ChildLife uses all-natural, non-GMO ingredients with no fillers, artificial colors, sweeteners or flavors, and everything is gluten-free. 


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Celestial Seasonings Functional Tea packages

Celestial Seasonings Expands Wellness Tea Portfolio with New Functional Blends

New functional teas support expanding daypart usage and tap into rising demand for botanically based wellness solutions
Prepared Foods Editorial Staff
August 6, 2025

The new blends incorporate botanical ingredients tied to trending wellness benefits—such as mood support, detoxification, hormonal balance, and immune function.


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GoodBelly on Shelf

GoodBelly Launches Reformulated Wellness Shots with Prebiotics, Probiotics, and Vitamins

Reformulated 2oz shots combine prebiotic fiber, clinically studied probiotics and essential vitamins to meet rising demand
Prepared Foods Editorial Staff
August 6, 2025

The updated formulation includes 3g of prebiotic fiber, the clinically studied DE111 probiotic strain (Bacillus subtilis), and essential vitamins, targeting gut and immune health in a compact format.


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Jungbunzlauer Gummies

Jungbunzlauer: Functional Gummies

Jungbunzlauer uses IFT FIRST 2025 to showcase bioavailable mineral innovations for gummies
Prepared Foods Editorial Staff
July 11, 2025

With the global gummy supplement category projected to more than double in size by 2030 to US $52.2 billion[i] and nearly two-thirds of U.S adults now favor gummies over tablets[ii] Jungbunzlauer's offer reflects the shifting preferences shaping this rapidly expanding category.


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Pure Bulk Tasty Clear Electrolytes package

PureBulk Unveils Tasty Clear Electrolytes for Clean, Effective Hydration

Formulated for keto dieters, athletes, and health-conscious consumers, the clear-dissolving mix delivers high-potency electrolytes with no fillers, sugars, or artificial additives
Prepared Foods Editorial Staff
July 9, 2025

his high-potency electrolyte mix is formulated to meet the needs of ketogenic dieters, athletes, and consumers seeking effective hydration with optimal absorption.


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Immune-supporting fruits & vegetables
A is for…Immunity

Boost Your Immunity: The Power of Vitamin A, Retinoids & Carotenoids

Two related classes of vitamin A-like compounds, retinoids and carotenoids show an impressive range of immune-supporting benefits.
Dr. Dana McCurdy
Dana McCurdy, PhD
July 7, 2025

Discover how Vitamin A, in its forms like retinoids and carotenoids, powers your immune system, supports vision, and offers protective benefits against various health challenges.


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