Bioactives, Specialty/Other

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Inspired by the needs of elite Mount Everest climbers, Adrian Ballinger and Cory Richards, Alpine Start worked closely with both athletes to help formulate the company's newest line of instant beverages fortified with vitamins, adaptogens and MCTs.

Wellness brand HUM Nutrition launched its latest product CALM SWEET CALM™, a vegan gummy formulated with ashwagandha root and L-theanine to reduce and control symptoms of stress.

Laird Superfood, creator of assorted plant-based superfood products, announced the expansion of its product line with the launch of Boost Coffee - a coffee with Vitamin D. Beginning with Laird Superfood's medium roast coffee beans, functional extracts from Red Reishi and Maitake Mushrooms, Vitamin D from Agaricus Mushrooms, and Olive Leaf were added in to create the new Boost Coffee blend.

Orgain launched Orgain Superfoods + Immunity Up! ™ nutrition powder in Honey Crisp Apple flavor at Costco clubs. The organic, immune-system-supporting powder offers 50 organic superfoods, including a hand-selected immunity blend featuring ingredients like apple cider vinegar, ashwagandha and reishi mushrooms, amla fruit, organic kale, chia, and blueberries, that work to support vitality and immunity.

France’s Lesaffre Group entered the human health market in 2007 with the establishment of Lesaffre Human Care, which quickly became a world expert in fermentation dedicated to the human nutrition and health market. During the following decade, the Lesaffre Group integrated several leaders in human health, including Gnosis Advanced Biotech, Omniabios, and invested in Envera and Intralytix.

When mushroom teas, powders, and concentrates did indeed start to take off in the late 2010s, the timing could not have been more efficacious. American consumers had an awareness of medicinal mushrooms that gave food and beverage developers targeting immune health an easier task in marketing such products.

The Peppa Pig Smart Bars further Cerebelly's mission of making the highest quality, science-backed food accessible for all children. The product made its debut in all Whole Foods markets nationwide in addition to Cerebelly.com to coincide with the brand's site relaunch.

According to the company, Hydralyte is scientifically formulated with the right ratio of glucose and electrolytes to hydrate more effectively than sports drinks or coconut water with far less sugar. Hydralyte Plus Immune System Boost has 75% less sugar and 4x the electrolytes of a sports drink.

Gnosis by Lesaffre is striving to create a world that moves better, digests better, ages better, feels better, and, ultimately, lives better thanks to microorganisms and biotransformation. Earlier this month, Gnosis by Lesaffre unveiled its new, fully integrated brand and business strategy to help make this vision a reality.

Made from a proprietary blend of organic mushrooms and time-tested adaptogenic herbs, Rritual's easy-to-mix elixirs are formulated to blend into your daily wellness routine and will be available in three different formulas including Reishi, Chaga and Lion's Mane.