When mushroom teas, powders, and concentrates did indeed start to take off in the late 2010s, the timing could not have been more efficacious. American consumers had an awareness of medicinal mushrooms that gave food and beverage developers targeting immune health an easier task in marketing such products.
Children's food created by a neurosurgeon enters a new category of products with preschool entertainment brand, Peppa Pig
October 28, 2020
The Peppa Pig Smart Bars further Cerebelly's mission of making the highest quality, science-backed food accessible for all children. The product made its debut in all Whole Foods markets nationwide in addition to Cerebelly.com to coincide with the brand's site relaunch.
Hydralyte Plus Immune System Boost has 75% less sugar and 4x the electrolytes of a sports drink
October 28, 2020
According to the company, Hydralyte is scientifically formulated with the right ratio of glucose and electrolytes to hydrate more effectively than sports drinks or coconut water with far less sugar. Hydralyte Plus Immune System Boost has 75% less sugar and 4x the electrolytes of a sports drink.
Gnosis by Lesaffre fully merges human health capabilities, unveils new business strategy
October 7, 2020
Gnosis by Lesaffre is striving to create a world that moves better, digests better, ages better, feels better, and, ultimately, lives better thanks to microorganisms and biotransformation. Earlier this month, Gnosis by Lesaffre unveiled its new, fully integrated brand and business strategy to help make this vision a reality.
The debut line features three synergistic blends of Reishi, Chaga and Lion's Mane to support specific health and wellness functions
September 16, 2020
Made from a proprietary blend of organic mushrooms and time-tested adaptogenic herbs, Rritual's easy-to-mix elixirs are formulated to blend into your daily wellness routine and will be available in three different formulas including Reishi, Chaga and Lion's Mane.
The non-carbonated beverages are an addition to a healthy daily routine with only 20-25 calories and 4g of sugar per can
September 9, 2020
Elements will launch with four functional and tasty flavors to support consumers through the highs and lows of each day; Vitality, Focus Calm, and Sleep are formulated with powerful doses of adaptogens.
New high quality "coffee with benefits" includes Original, Focus, Multi Collagen, and Pre + Probiotic blends
September 2, 2020
FitGrinds.com, a new functional coffee brand, launched an innovative new product line combining great-tasting high quality coffee with powerful health-promoting nutrients that can save consumers as much as $300 per year when compared to the cost of organic coffee and nutrients purchased separately.
Electrolyte and phytonutrient formula promotes immunity, hydration, proper pH, strength, endurance, and recovery
August 5, 2020
PerformLyte promotes immunity, hydration, proper pH, strength, endurance, and recovery and contains no sugar or stimulants. The product includes a complete comprehensive blend of electrolytes, enriched with a unique formula of phytoceuticals to enhance electrolyte benefits, immunity, energy, and oxygen processing.
New gummies are vegan, dairy-, gluten-, and soy-free
August 5, 2020
Gaia Herbs, a natural herbal products brand, announced the extension of its Black Elderberry line with three new efficacious USDA Certified Organic immune health products: Black Elderberry Extra Strength Gummies, Everyday Elderberry Gummies, and GaiaKids® Everyday Elderberry Gummies.