Cerebelly, the brain-focused children's food brand created by a neurosurgeon to deliver age-optimized nutrients for early brain development, announced the brand's first category expansion with the launch of Cerebelly x Peppa Pig Smart Bars, in collaboration with Entertainment One (eOne)'s cherished animated children's series, Peppa Pig. The newest product innovation for the brand best known for their brain-supporting, veggie-first pouches, the Peppa Pig Smart Bars further Cerebelly's mission of making the highest quality, science-backed food accessible for all children, and made its debut in all Whole Foods markets nationwide in addition to Cerebelly.com to coincide with the brand's site relaunch.
Cerebelly's product expansion and rapidly growing retail presence -- with a retail footprint of 4,500 stores across the US in one year since launch -- showcase how parents are continuing to rethink the way they nourish their children, prioritizing clean, value-added ingredients, science-backed nutrition, and sourcing transparency. The Cerebelly x Peppa Pig Smart Bars will be available in two delicious flavors that kids will love, Blueberry Banana Sweet Potato and Carrot Raisin, each containing 10-12 brain-supporting nutrients that parents have come to expect from Cerebelly, with 10% or more of a child's recommended daily value. In addition, each bar has 0g of added sugar, and 3g of protein in each bar - compared to leading competitors on the market which offer only 0-3 nutrients.
Co-founded by a practicing neurosurgeon with a PhD in developmental neurobiology from Stanford, and mother of three, Dr. Teresa Purzner, MD, PhD, understands the critical importance of early childhood brain development. Cerebelly was developed based on decades of research that targets various regions of the brain in early child development with nutrients that support seeing, hearing, memory, attention, social awareness and much more. Each nutrient was carefully selected to support multiple areas of the brain as it develops so rapidly in the early years.
Using the same robust processes to ensure the highest possible quality for its products, the smart bars have also received the Clean Label Project Purity Award, an honor only bestowed after products are tested for over 400 contaminants and heavy metals and meet the organization's highest standard.
The special edition Peppa Pig Smart Bars will launch alongside two additional smart bar flavors, Strawberry Beet and Green Apple. All smart bar varieties contain organic whole grain oats, organic nutrient blends derived from spinach, broccoli, squash seed, cranberry, maitake mushroom, chlorella, sunflower seed and more, along with natural flavors, kale, organic beets, lemon juice and sea salt.
At Whole Foods, the Cerebelly x Peppa Pig Smart Bars will be priced at $4.99 for a variety box of five at Whole Foods. Additional smart bar flavors and subscriptions will be available on Cerebelly.com, ranging from $3.74 to $4.99 depending on quantities purchased.
Cerebelly x Peppa Pig Smart Bars
Children's food created by a neurosurgeon enters a new category of products with preschool entertainment brand, Peppa Pig
