Probiotics

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By expanding into conventional whole milk kefir, Lifeway is once again delivering on its mission to democratize gut health by offering more accessible and affordable options for families.

The Watermelon launch adds a seasonal option to Slice’s lineup, which includes other fruit-forward and nostalgic flavors such as Orange, Grape, and Lemon Lime. 

The new blends incorporate botanical ingredients tied to trending wellness benefits—such as mood support, detoxification, hormonal balance, and immune function.

The updated formulation includes 3g of prebiotic fiber, the clinically studied DE111 probiotic strain (Bacillus subtilis), and essential vitamins, targeting gut and immune health in a compact format.

Half of Americans are unaware that the gut microbiome can impact gut health, and even more do not realize that it may impact several other top health and wellness priorities for US consumers, including: immune health (56%, down just 1% from 2021), mental well-being (63%, down 4%), healthy aging (54%) and sleep quality (61%).

Available in four flavors – Matcha Latte, Berry Blast, Tropical Fruit, and Plain – the new line features 5g of collagen in each serving and is lactose-free, as consumer demand for lactose-free dairy products is predicted to grow over the next five years.

LALA Gold offers a premium nutritional profile with both drinkable and spoonable options: each 10oz drinkable serving contains 25g of protein, 6g of fiber and no added sugar, while the 5.3oz spoonable cups feature 20g of protein, active probiotics and no added sugar.

The primary immune-supporting ingredient category is that of probiotics, those beneficial microbial organisms that confer some form of health benefit either directly or indirectly when ingested. With probiotics carrying the immune health banner, it’s no surprise that throughout 2024 interest in probiotics and health by both consumers and product makers rose beyond even those levels seen in 2023.

Fermented foods other than dairy are trending, with sauerkraut, kimchi, pickles, and other vegetables; kombucha; sourdough; natto and tempeh leading the pack. Yet with cultured dairy still at the forefront, there are multiple fermented dairy products that offer benefits besides the immunity support of probiotics.

Sugar-to-Fiber is a genetically engineered probiotic specifically designed to address deficiencies in the American diet by converting dietary sugar (sucrose) into a special type of prebiotic fiber (levan) continuously throughout the day.