Sports & Energy

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ONE Brands announced the expansion of its core product line with a Butter Pecan variety. Described as "ice cream done as nice cream, no cup or cone required," the newest ONE bar has a soft buttery inside with real  chunks of pecans.

Meta-analysis published in the Journal of the International Society of Sports Nutrition confirms that the polyphenol anthocyanins in 2before™ blackcurrant powder, deliver a significant sports performance improvement (0.45%), higher than the common athlete go-to caffeine (0.41%).

The premium line, which includes Orgain Organic Sport Protein Powder, Orgain Organic Sport Energy Powder, and Orgain Organic Sport Recovery Powder, delivers a clean energy boost to aid workout performance and recovery.

US consumers recognize that not all carbohydrates are alike. In a recent survey conducted on behalf of BENEO, it was shown that consumers differ in their perspectives between various kinds of carbohydrates and are aware of alternative sugars. In fact, half of US consumers believe carbohydrates that are more slowly released are better for health.

Mineral ingredients manufacturer and specialty distributor Omya has launched Omyaforte™ 100-OG, a highly bioavailable source of calcium. The new ingredient is suitable for fortified foods and powdered supplement formulations aimed at athletes, healthy agers and others who may have a calcium deficiency. 

Younger consumers are still the primary audience for sports nutrition products, and with Gen Z and Millennials expressing great interest in products that meet their individual needs or tastes, it is no surprise to see further segmentation of the sports category. 

New varieties include Caramel Peanut, Hazelnut Cheesecake and Lemon Meringue Pie. The new flavors are each chocolate-based and steer the line toward protein bar decadence.

Demand for sports-nutrition products is broadening. No longer fueled by bodybuilders and competitive athletes alone, the global market for sports-performance foods, beverages and supplements is forecast to grow at a 9.7% compound annual rate through 2025—driven increasingly by purchases from recreational athletes and “everyday” consumers.

The diverse line of nutritional products includes D2Fit 4in1 Kick Start energy, D2Fit Multi-Collagen Preworkout drink, and D2FIT Women's All Day Time Release Whey Protein

Nutiva launched Organic MCT Protein, a line of plant-based powders made with fast-burning medium-chain triglycerides (MCTs) and plant protein to boost energy. The powders increase endurance, aid in weight loss and management, and support brain health.