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Om Mushrooms expanded its functional latte lineup with the launch of a Vanilla Chai Latte Blend, available at Whole Foods Market stores nationwide and online. The beverage delivers 2,000mg of organic whole food mushrooms per serving, along with beta-glucans and 35mg of caffeine to support focus, calm and daily wellness.

GHOST is expanding its energy portfolio with the launch of GHOST Energy Sticks, a portable powder format designed to deliver the same energy and focus benefits as its canned beverages. The launch reflects growing consumer demand for convenient, mix-anywhere functional drink options.

Optimum Nutrition introduced new creatine gummies and a 40G ready-to-drink protein shake as demand grows for convenient sports nutrition formats. The launches reflect continued innovation in functional nutrition products designed to support strength, recovery and on-the-go lifestyles.

Evolution Fresh is expanding its refrigerated ready-to-drink Organic Tea line nationwide at select Whole Foods Market locations. Combining brewed tea with cold-pressed juice, the products reflect growing interest in functional beverages that deliver wellness positioning, lower sugar content and premium flavor experiences in the refrigerated beverage aisle.

KA-EX introduced Creatine EAA+ Booster, a ready-to-drink functional beverage designed to overcome creatine stability challenges in RTD formulations. Featuring a patented push-cap system and a blend of creatine, amino acids, caffeine and electrolytes, the launch highlights ongoing innovation in performance-focused beverage delivery systems.

Pure Leaf expanded into the functional beverage space with the launch of Pure Leaf Mental Focus, a line of sparkling iced teas formulated with naturally occurring caffeine from black tea and added L-theanine. Available in Peach and Raspberry flavors, the zero-sugar beverages reflect growing interest in products targeting focus, cognitive wellness and everyday performance support.

PHX is expanding its functional beverage lineup with a new Pineapple flavor combining hydration, energy and zero sugar in a low-calorie format. The launch taps into rising demand for tropical, escapist flavors paired with clean energy sources like green tea caffeine.

The brand is repositioning hydration to address broader consumer needs beyond athletics. The shift highlights opportunities for clearer messaging and lower-sugar formulations in a crowded category.

Mojo Energy Pouches introduced a Sour Apple variety, expanding its zero-sugar, pouch-based caffeine lineup with a green tea-derived formulation. The format’s portability and mix-and-match flavor potential highlight evolving opportunities for product developers exploring alternative caffeine delivery systems beyond traditional beverages.

VitaCup launched creatine-infused coffee stick packs, delivering a clinically studied dose of creatine alongside vitamins and caffeine in a portable format. The innovation highlights growing opportunities for developers to merge sports nutrition ingredients with everyday beverage routines.