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One of these prototypes is “Omyafit,” an instant drink in sachet portion packaging. It combines several speciality ingredients from the exclusive distribution portfolio with Omya Calcipur®, one of the most concentrated and therefore highly efficient sources of calcium fortification. 

Here's an example of a food and beverage category flexing its muscle. The concept of "active nutrition" is developing more widely as interest spreads beyond the traditional core base of bodybuilders, endurance athletes and high-level sportsmen.

The hydration beverage is available at select retailers in New York and Miami for a suggested retail price (SRP) of $3.49 for a 16-ounce bottle and for a SRP of $40 for a 12-pack. 

Inflammation—often perceived as pain—is a key concern of active people. It often starts with a feeling of discomfort that might turn into minor pain.

TENDOFORTE®, GELITA’s newest collagen peptide brand, offers specific and optimized collagen peptides proven to strengthen ligaments and tendons. With its unique mode of action, this clean label ingredient is especially suitable for the booming sports nutrition market.

Available starting Feb. 1, Hoist is a balance of electrolytes, carbohydrates and water for rapid hydration, the company says. 

Rich Recovery™ creator Richard Petruziello said that “we are nearing $15,000 in contributions to the site, and we are now stretching our Indiegogo goal to $35,000 in order to create the new fruit punch-flavored drink as well.”

The Lean Body® Ready-to-Drink Protein Shake comes in 17-ounce resealable environmentally-friendly Tetra Pak cartons that "Protect What's Good.™"

With an impressive 29% increase in the number of product launches carrying some kind of sports claim during the past two years, it’s clear that many manufacturers are helping consumers lead healthier, more active lives. 

You've made the decision to go with plant protein in your product. But if you're like most people, you've struggled with the issues they present in formulating a great product—particularly at higher protein levels. Without added sweeteners or masking agents, the taste doesn't compare to whey.