Sports & Energy

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GORGIE is back on the Erewhon smoothie menu with its Cherry Crush creation, blending the brand’s Cherry Lime energy drink with fruit-forward ingredients for a refreshing, low-sugar option. The limited-time collaboration runs at Erewhon locations across Los Angeles through year-end.

The company's booth also will feature the popular PLT Experience Zone with a broad range of formulated samples in convenient formats such as gummies, powders, and ready-to-drink beverages. 

Lifeway Foods is entering the performance nutrition space with Muscle Mates, a lactose-free drink delivering 20g of protein, 5g of creatine and 12 probiotic cultures in flavors like Mixed Berry, Vanilla and Strawberry Banana. Set to roll out nationwide by year-end, the line targets rising consumer demand for strength, recovery and microbiome support.

G FUEL’s Formula 2.0 is here, featuring a cleaner mix, no chalkiness, steady energy release and a boost in amino acids and antioxidants. The launch also debuts a bold new look that reflects G FUEL’s next-generation performance.

Sports nutrition is moving beyond protein powders and into the science of cellular energy. These next-generation ingredients promise better recovery, improved endurance and longer-lasting performance.

More than a product update, the launch reflects Nékter's commitment to evolve. Since 2010, the brand has rejected artificial ingredients, demanded transparency and delivered flavor-forward, nutrient-rich blends.

FOCUS+ contains a blend of brain-friendly powerhouse ingredients like lion's mane, reishi, cordyceps, ashwagandha, bacopa, along with the smooth caffeine lift of Green Tea.

PHX combines a multi-functional beverage blending of 700 mg of electrolytes and 200 mg of natural energy from green tea. 

Dragonfruit Lime blends notes of exotic, sweet dragon fruit with the vibrant tang of lime, "creating a perfectly balanced taste that's as energizing as it's unique."

his high-potency electrolyte mix is formulated to meet the needs of ketogenic dieters, athletes, and consumers seeking effective hydration with optimal absorption.