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Herbalife is broadening its Liftoff portfolio with two new stick-pack flavors designed for on-the-go consumers seeking low-calorie energy and mental focus. The expansion comes as the global energy drink market accelerates and the brand strengthens its functional, science-driven offerings worldwide.

Mojo Energy Pouches unveiled a limited-edition Cinnamon Churro flavor, offering a warm mix of cinnamon and brown sugar with 50mg of caffeine, B-vitamins and adaptogens. The zero-sugar, on-the-go format delivers a seasonal twist on functional energy.

Bangers Snacks, the San Francisco startup known for its caffeinated chips, is rolling out Hot Mamba and Hot Mamba Charged nationwide. The spicy new flavors deliver bold taste and a functional caffeine boost for on-the-go consumers.

Made with upcycled coffee fruit, L-theanine and other clean ingredients, AUTOFOCUS supports cognitive performance and balanced energy for busy, health-conscious consumers.

Vive Organic, a Suja Life brand, is introducing Energy + Focus and Energy Extra Strength shots to Kroger stores nationwide. Each cold-pressed, doctor-crafted blend features functional ingredients like green tea caffeine, L-Theanine and adaptogenic mushrooms for sustained energy and focus.

Dymatize’s latest formulation delivers 5g of Creapure creatine per serving, designed to fuel muscle growth and high-intensity training. Priced for value and Informed Choice-certified, the product meets growing demand for trusted, performance-driven nutrition.

Uncle Matt’s Organic introduces Yerba Mate Energy Tea, brewed with organic yerba mate, lemon juice and green tea caffeine for 100mg of natural energy per serving. Sweetened with organic wildflower honey, the 52oz tea offers a smooth lift and clean-label appeal.

From beauty-from-within to sports nutrition and healthy aging, GELITA's versatile ingredients help brands meet consumer demands for products that support vitality, mobility, and well-being at every stage of life. 

Wet Hydration is expanding beyond wellness water with its first Protein Water, formulated with 10g of protein and added electrolytes for everyday use. The RTD product will roll out online and to national retailers, with more flavors planned.

Impossible Foods’ plant-based beef and burgers are now NSF Certified for Sport — the first fresh or plant-based foods to receive the designation. The products deliver 19g of complete protein with less fat and no cholesterol, and will appear in NSF’s certified listings and app.