Driven by cutting-edge ingredients and bold new formats, sports nutrition is evolving beyond the gym to meet growing consumer demand for personalized, full-spectrum wellness
Today, sports nutrition products occupy shelf space across the retail landscape and capture the attention of not only serious sports enthusiasts but also casual active participants and regular consumers simply looking for a boost.
Launching exclusively at 7-Eleven and Speedway stores, AMMMAZE bars are the latest innovation in Pure Protein's mission to encourage people to "Live Deliciously", delivering big on flavor and functional benefits in every bite.
Nutrition21, LLC, an Everwell Health company, is exhibiting at SupplySide Connect in Secaucus, N.J., April 8-9, 2025. As a developer of leading and science-based functional wellness ingredients that help consumers look, feel, and perform their best.
After a successful first year on the market, the new and improved version features a brand-new look and a lighter flavor while delivering nutrients, all inspired by consumer feedback.
“The active nutrition landscape is more diverse than ever,” said Bret Barhoover, marketing manager for specialized nutrition at Cargill. “Consumers have vastly different needs depending on their fitness routines, health goals and lifestyles.”
Available in two bold flavors, Berry Good and Just Chocolate, it packs a high-dose punch with key ingredients like spirulina, KSM-66 ashwagandha, DE111 probiotic, and over 40 superfoods.
Four Sigmatic, known for its functional mushroom-infused beverages, is introducing several new products designed to meet consumer demand for focus-enhancing, organic coffee options.