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Home » Topics » Functional Benefits » Sports & Energy

Sports & Energy
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Sports, recovery foods and beverages

Sports Nutrition Goes Mainstream: How Performance Products Are Powering the Everyday Consumer

Driven by cutting-edge ingredients and bold new formats, sports nutrition is evolving beyond the gym to meet growing consumer demand for personalized, full-spectrum wellness
Lu Ann Williams
Lu Ann Williams
May 6, 2025

Today, sports nutrition products occupy shelf space across the retail landscape and capture the attention of not only serious sports enthusiasts but also casual active participants and regular consumers simply looking for a boost.


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Giorgie Energ yDrink cans

Gorgie Wellness Energy Drink Expands Retail Presence

Better-for-you energy brand brings four popular flavors to Target
Prepared Foods Editorial Staff
April 27, 2025

Gorgie was founded in 2023 by Michelle Cordeiro Grant to introduce a first-of-its-kind energy drink made by women for everyone to enjoy. 


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Pure Protein Ammmaze bar package

Pure Protein Ammmaze Bars

New Protein Bars are available in Blackout Cake and Strawberry Shortcake flavors
Prepared Foods Editorial Staff
April 26, 2025

Launching exclusively at 7-Eleven and Speedway stores, AMMMAZE bars are the latest innovation in Pure Protein's mission to encourage people to "Live Deliciously", delivering big on flavor and functional benefits in every bite.


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poppi Alpine can

poppi Alpine Blast

The prebiotic soda contains 55mg of natural caffeine per can
Prepared Foods Editorial Staff
April 20, 2025

The citrus flavor soda delivers a refreshing burst of flavor with a balance of sweet and tangy, energizing you with 55mg of natural caffeine per can.


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Nutrition 21 couple outside

Nutrition21: Better-for-You Benefits

Nutrition21 uses SupplySide Connect to showcase functional wellness ingredients
Prepared Foods Editorial Staff
April 3, 2025

Nutrition21, LLC, an Everwell Health company, is exhibiting at SupplySide Connect in Secaucus, N.J., April 8-9, 2025. As a developer of leading and science-based functional wellness ingredients that help consumers look, feel, and perform their best.


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Skinnycino package

Jordan’s Skinny Mixes Skinnyccino Ready-to-Drink Beverage

The new drink is available Vanilla and Caramel flavors
Prepared Foods Editorial Staff
March 29, 2025

Skinnyccino is a convenient, portable coffee available in two flavors, Vanilla and Caramel, providing an alternative to sugar-laden competitors.


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Ghost Hydration can

Ghost Hydration RTD

The new hydrating beverage is available in four varieties
Prepared Foods Editorial Staff
March 22, 2025

After a successful first year on the market, the new and improved version features a brand-new look and a lighter flavor while delivering nutrients, all inspired by consumer feedback.


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Cargill Logo

Cargill: Active Nutrition

Cargill research unveils five distinct consumer segments within active nutrition
Prepared Foods Editorial Staff
March 18, 2025

“The active nutrition landscape is more diverse than ever,” said Bret Barhoover, marketing manager for specialized nutrition at Cargill. “Consumers have vastly different needs depending on their fitness routines, health goals and lifestyles.”


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Big Greens package

Big Greens Superfoods Drink Mix

The mix is engineered to support immune system function and muscle recovery
Prepared Foods Editorial Staff
March 16, 2025

Available in two bold flavors, Berry Good and Just Chocolate, it packs a high-dose punch with key ingredients like spirulina, KSM-66 ashwagandha, DE111 probiotic, and over 40 superfoods. 


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Four Sigmatic Focus packages

Four Sigmatic Functional Coffee Line Expansion

New instant, half-caf, and creamier latte options bring functional coffee innovation to more formats
Prepared Foods Editorial Staff
March 1, 2025

Four Sigmatic, known for its functional mushroom-infused beverages, is introducing several new products designed to meet consumer demand for focus-enhancing, organic coffee options.


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