Functional New Products

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Juice Plus+ introduced Complete Strawberry Nutrition Shake, a plant-based shake mix formulated with a blend of soy, chickpea, rice and pea proteins to deliver all nine essential amino acids. Featuring 14g of protein, 8g of fiber and just 1g of added sugar per serving, the product reflects continued innovation around nutrient-dense, whole food-inspired formulations that support satiety, metabolic health and clean-label positioning.

Lemme has added Blue Raspberry and Sour Apple to its creatine gummy lineup, expanding a product that delivers 5 g of creatine monohydrate per serving. The launch underscores continued innovation in gummy delivery systems for performance nutrition and active lifestyle consumers.

CocoGoodsCo has launched a prebiotic coconut water featuring 6g of plant-based prebiotic fiber, electrolytes and 2g of added sugar per bottle. The beverage reflects continued demand for functional hydration products that support digestive health while limiting sugar.

Garden of Life is expanding its protein portfolio with Clear Whey Protein, a lighter alternative to traditional protein powders that delivers 20g of whey protein isolate per serving. The refreshing format reflects growing consumer demand for convenient, approachable ways to increase daily protein intake while supporting muscle health and recovery.

JiMMYBAR! Functional Protein has launched Strawberry and Blueberry Lemon Creatine Collagen Protein Bars, which the company says are the first bars to combine creatine and collagen in a real-fruit, clean-label format. Designed to support both muscle and connective tissue health, the bars feature real fruit ingredients and expand the brand's functional nutrition portfolio.

GoMacro is entering a new category with MacroSquares, its first new snack bar platform since launching MacroBar in 2004. Developed over three years, the organic, vegan bars combine nuts, seeds, nut butters and a chocolate or caramel dip to address growing demand for balanced nutrition and elevated snacking experiences.

RXBAR has added Chocolate Chip Peanut Butter to its High Protein lineup, offering 19g of plant-based protein made with six recognizable ingredients. The launch reflects growing consumer demand for high-protein snacks that balance nutritional benefits, ingredient transparency and indulgent taste.

Neuro has expanded its functional gum lineup with a limited-edition Watermelon Energy & Focus Gum. The launch reflects growing demand for convenient energy solutions that pair functional ingredients with nostalgic, trend-forward flavors in portable formats.

Fields Good has entered the functional snacking space with a lineup of cookies formulated to support focus, sleep and protein intake. Founded by Ashley Fields, daughter of Mrs. Fields founder Debbi Fields, and Kim Anderson, the brand aims to blend wellness-focused ingredients with the taste and texture consumers expect from traditional bakery-style cookies.

OSULLOC is bringing added functionality to the growing matcha category with the launch of Matcha Plus, a line of powdered beverages formulated with ingredients targeting beauty, digestive health and focus. Available in Glow, Gut Ease and Awareness varieties, the products reflect continued consumer demand for convenient beverages that combine wellness benefits with premium tea experiences.