Functional New Products

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Fields Good has entered the functional snacking space with a lineup of cookies formulated to support focus, sleep and protein intake. Founded by Ashley Fields, daughter of Mrs. Fields founder Debbi Fields, and Kim Anderson, the brand aims to blend wellness-focused ingredients with the taste and texture consumers expect from traditional bakery-style cookies.

OSULLOC is bringing added functionality to the growing matcha category with the launch of Matcha Plus, a line of powdered beverages formulated with ingredients targeting beauty, digestive health and focus. Available in Glow, Gut Ease and Awareness varieties, the products reflect continued consumer demand for convenient beverages that combine wellness benefits with premium tea experiences.

Dr. Brown's has launched Electrolyte Solution, a hydration beverage formulated to help replenish fluids and electrolytes during illness, travel or heat exposure. Made with coconut water, sea salt and four essential electrolytes, the ready-to-drink product is designed for children ages 1 and older while also appealing to family-wide hydration needs.

Om Mushrooms expanded its functional latte lineup with the launch of a Vanilla Chai Latte Blend, available at Whole Foods Market stores nationwide and online. The beverage delivers 2,000mg of organic whole food mushrooms per serving, along with beta-glucans and 35mg of caffeine to support focus, calm and daily wellness.

Muscle Milk has reformulated its ready-to-drink protein shake lineup with ultra-filtered milk and a simplified ingredient list containing half the ingredients of the previous formula. The shakes deliver 26-42g of complete protein per serving and are made without artificial sweeteners, flavors or added colors, reflecting growing demand for cleaner-label protein products.

GHOST is expanding its energy portfolio with the launch of GHOST Energy Sticks, a portable powder format designed to deliver the same energy and focus benefits as its canned beverages. The launch reflects growing consumer demand for convenient, mix-anywhere functional drink options.

Optimum Nutrition introduced new creatine gummies and a 40G ready-to-drink protein shake as demand grows for convenient sports nutrition formats. The launches reflect continued innovation in functional nutrition products designed to support strength, recovery and on-the-go lifestyles.

Evolution Fresh is expanding its refrigerated ready-to-drink Organic Tea line nationwide at select Whole Foods Market locations. Combining brewed tea with cold-pressed juice, the products reflect growing interest in functional beverages that deliver wellness positioning, lower sugar content and premium flavor experiences in the refrigerated beverage aisle.

KA-EX introduced Creatine EAA+ Booster, a ready-to-drink functional beverage designed to overcome creatine stability challenges in RTD formulations. Featuring a patented push-cap system and a blend of creatine, amino acids, caffeine and electrolytes, the launch highlights ongoing innovation in performance-focused beverage delivery systems.

Snack brands are infusing protein, fiber, and prebiotics into indulgent snacks like chips and popcorn, catering to consumers seeking tasty experiences with added nutrition. New products from PepsiCo, J&J Snack Foods, Kraft, and Perfect Snacks illustrate this balance in better-for-you options.