Functional New Products

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Bulletproof introduced four gummy offerings with sugar-free ADK (a daily multi made up of vitamins A, D3, K1 and K2), Turmeric (for anti-inflammatory), Sleep, and Immune.

The company offers four powder blends: ‘Calm’, ‘Focus’, ‘Sleep’ and ‘Skin’, as well as four standalone jars of Ashwagandha Extract, Holy Basil [Tulsi] Extract, Lion’s Mane Extract and Mucuna Extract, that can be added to coffees, teas or more. 

Your Super, a health and wellness brand known for creating plant-based superfood and protein mixes, announced the release of superfood mix Gut Feeling. The prebiotic superfood mix is an instant celery juice with one serving containing 20% of recommended daily fiber intake.

To introduce its new product line and highlight the importance of maintaining day-to-day routines, the brand teamed up with actress and singer Amber Riley to share simple ways to focus on self-care for the mind, body and spirit.

HighKey launched Almond Flour Crackers. Available in Sea Salt and Cheddar flavors, HighKey's Almond Flour Crackers have only 1 to 2g of net carbs per serving—making them an alternative for people on low carb and keto diets.

The Functional Chocolate Co. added Energy and Sleepy to its portfolio of chocolate bars.

REBBL added immunity support to its top flavors: Reishi Chocolate, Turmeric Golden-Milk, Vanilla Protein and Dark Chocolate Protein.

Alchemyze released Adaptogenic Chai Concentrate and ready-to-drink Adaptogenic Chai Latte. Adaptogenic Chai Concentrate Spiced Black is lightly caffeinated with Assam black tea and naturally sugar free.

Golden Ratio, the gold coffee category company, launched its newest flavor, Golden Milk, to provide a detoxifying, anti-inflammatory and nourishing morning beverage with the caffeine and lower acidity levels Golden Ratio customers have discovered in existing flavors.

Obvi, maker of clean collagen and efficaciously sourced health-boosting supplements, launched Cotton Candy Flavored Supper Collagen Protein Powder and new Beauty Sleep.