Functional New Products

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The release underscores the brand's mission to innovate and inspire by creating products that are accessible to all and maximize human potential. C4® Smart Energy Natural Zero contains zero sugar or artificial sweeteners, zero calories and zero artificial flavors, never compromising on taste.

Premier Protein expanded its innovative line of ready-to-drink Protein Shakes with Oats with the launch of Chocolate Hazelnut for stepping up breakfast games. The new flavor, which launched online last month, is starting to hit store shelves over the next few months.

CORE® Foods, the maker of CORE® Bars, plant-based, organic, refrigerated nutrition bars, launched CORE® Keto Bars, a new keto-friendly product line.

Seacret Direct introduced ENERGY drink mix, Seacret ENERGY, which is a balanced, botanically sourced, vitality and stamina boosting beverage blend. 

Phenolaeis recently introduced First Date’s Date & Oat Bites, a clean label chewy granola product – available for private labeling – with best-in-class ingredients that serve consumers’ unmet wellness needs.

The immune support and cognitive benefits from chewing Life's Gum® may help people with mild anxiety and frustrating "brain fog."

A multi-faceted team of fitness, health and beverage industry changemakers, Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, announced the launch of ZOA™, a new healthy energy drink set to make waves in the category.

Juvenescence Ltd., a life sciences company focused on modifying aging and increasing human health span and longevity, announced the launch of its first product. Metabolic Switch is an evidence-based, breakthrough C6 Ketone Di-ester drink that, once consumed, puts the consumer in ketosis to promote a healthy metabolism.

Rebellious Infusions launched Pure Energy Infusions, a premium range that maintains a high antioxidant level of 100mg as well as 100mg of caffeine per serving. Powered to increase a sense of alertness and enhance focus without the energy crash often synonymous with caffeinated beverages, the company launched three new flavors: Marvelous (Mango), Tenacious (Tangerine), and Courageous (Cherry).