Functional New Products

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BRÈINFÚEL (Breinfuel) evolved from coffees, energy drinks, and nootropics to help the brain respond with focus, alertness, and productivity.

Grummies is on a mission to get people to eat vitamins (or superfoods in this case) by any means necessary, including wild flavors. Founded by Nick Michlewicz and Colin Darretta, Grummies is a gummy brand made with real ingredients and real superfoods.

Mindright Bars feature the brand’s proprietary Happy Brain Blend, using  clean, premium ingredients that enhance mood, decrease stress and provide clean, sustained energy. The bars are gluten-free, protein-rich, non-GMO and vegan.

With immunity a top priority, Honey Gardens released its new Elderberry Honey Immune Drink Mix featuring elderberry, honey and apple cider vinegar in convenient packets that make it easy to add to a daily regimen of wellness.

Dorot Gardens recently introduced fresh-to-frozen cubes. Frozen Crushed Turmeric is field-fresh and flash frozen at the source to capture the warm, sweet-spicy taste of turmeric, an ancient food long hailed for its healthy benefits.

Ringing in the New Year is a time for reflection and re-evaluation of life choices. Many consumers start by setting goals for self-improvement to make the coming year better than the last. After a tremulous 2020, improving overall health and wellness is at the top of the list.

Cymbiotika, a nutritional supplement brand known for creating pure, clinically backed supplements, launched Red Yeast Rice. In the United states, Red Yeast Rice has been used as a natural alternative to statin therapy in treating people with mild to moderate hypercholesterolemia by significantly lowering LDL (“bad”) cholesterol levels, as well as total cholesterol.

Numi Organic Tea announced the launch of its new Stay Healthy Line. Featuring efficacious plants like echinacea, elderberry, dandelion root, kanna leaf and burdock root, the line contains potent herbal blends developed to support immunity, combat common cold symptoms, and help users relax during a time when consumers are increasingly seeking out physical and emotional wellbeing.

KÖE Kombucha, fruit-forward, organic kombucha in a convenient can, released results from a recent consumer study on perceptions and challenges associated with the kombucha market. The findings reveal several untapped opportunities to welcome those unfamiliar with kombucha into the category.

WTRMLN WTR’s new functional blends are made with watermelon juice, which is a source of naturally superior hydration, and new functional ingredients, such as superfruit acerola juice, sea salt, turmeric, cayenne, hibiscus, ginger juice and tart cherry.