Functional New Products

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When mushroom teas, powders, and concentrates did indeed start to take off in the late 2010s, the timing could not have been more efficacious. American consumers had an awareness of medicinal mushrooms that gave food and beverage developers targeting immune health an easier task in marketing such products.

Z Natural Foods released a new grass-fed chocolate whey protein to its line of organic superfood powders. Organic Chocolate Whey Protein Concentrate is made with grass-fed protein in the United States, minimally processed, and Certified USDA organic.

Cymbiotika launched its newest product, Magnesium L-Threonate. The company developed the product to combat magnesium deficiency in adults. Magnesium is an electrolyte and is required for more than 300 processes within the human body.

A synergistic five-ingredient botanical formula demonstrated significant benefits in the support of men’s healthy sexual performance in recently published clinical research. These findings demonstrate the effectiveness of Fortiquin™ (OLNP-05) in supporting healthy sexual male performance, an issue that affects 20% to 30% of men globally. 

Wave is a companion to HidrateSpark's smart water bottles to boost healthy hydration habits and help keep consumers daily hydration goals on track

Uncle Matt's Organic® launched Ultimate Immune Orange Juice Beverage, an immune support powerhouse made with organic orange juice, elderberry, 300% of your daily dose of Vitamin C, 50% Vitamin D and 25% Zinc for immune and wellness support.

Water beverages are flooding the market in a tsunami of new launches, and most are overflowing with better-for-you ingredients, such as vitamins and minerals, botanicals and nutraceuticals, plant proteins, and fibers.

According to the company, Hydralyte is scientifically formulated with the right ratio of glucose and electrolytes to hydrate more effectively than sports drinks or coconut water with far less sugar. Hydralyte Plus Immune System Boost has 75% less sugar and 4x the electrolytes of a sports drink.

Known for its highly popular coffee creamers, hydration products, beverage enhancing supplements, roasted and instant coffees, teas and hot chocolate, Laird Superfood is debuting this rich, buttery and nourishing snack in three flavors: Himalayan sea salt, matcha and cacao.

Available in two flavors: Dark Chocolate with Almonds and Dark Chocolate with Quinoa, Designer Chocolate Bars are all natural, kosher, gluten free and also contain 85% dark premium cacao, 8g of dietary fiber and only 7g of sugar.