Functional New Products

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Zhou Nutrition Water Enhancers are available in six natural flavors, and support a variety of wellness needs, from hair and skin health, to memory, and management of occasional stress.

In the brand new report US Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era, market research firm Packaged Facts forecasts that sales of major beverage categories will increase from $150 billion in 2019 to more than $160 billion by the end of 2020 and will eventually exceed $170 billion in sales in 2024.

Vive Organic, makers of doctor crafted, cold-pressed wellness shots, announced the closing of a $13-million Series B funding round led by Monogram Capital with participation by Cambridge SPG and Powerplant Ventures.

Beverage USA Holdings Inc. announced the acquisition of the assets of Nerd Beverage Corporation, a mental acuity drink company designed to disrupt the industry as it enhances focus, concentration, memory and energy with powerful nootropics and performance-boosting nutrients.

Teeccino herbal coffees and teas contain high quality, non-GMO, organic ingredients and prebiotics, without any artificial flavors, preservatives, chemicals or stimulants. The product aims to meet the needs of those who want rich, bold flavor without the effects of caffeine and acidity.        

Fast Bar is formulated to be a source of nutrition. It aims to satisfy hunger, while allowing consumers to maintain fasting and weight management goals. The bar is specifically designed to supply the body with nourishment through its macronutrient ratio of high beneficial fats, low carbs and protein.

Kids are notorious for being picky eaters. Colorful vegetables aren't something kids typically ask for. This extension of Plexus’ XFactor Kids is dedicated to providing parents with an easy way to help supplement nutrient gaps and support growing, healthy kids.

GT’s Living Foods, a kombucha brand, hopes to change the way people think and feel about health and wellness in Summer 2020. The brand announced the launch of its new Synergy flavor, Golden Pineapple, now available nationwide.

The unique product is the new “secret weapon” parents can count on for their babies, as it is specially formulated to add good bacteria for a healthy tummy and to help soothe fussiness and crying for a happy baby. Align has partnered with Jamie Otis, a board-certified RN and mother to a 2-year-old and newborn who swears by the Align Baby Probiotic product.

Women’s fitness, lifestyle and wellness community brand, Tone It Up, is expanding its retail offerings at Kroger stores nationwide with the rollout of Protein Bars and new optimized Protein Powders.