Functional New Products

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Made from a proprietary blend of organic mushrooms and time-tested adaptogenic herbs, Rritual's easy-to-mix elixirs are formulated to blend into your daily wellness routine and will be available in three different formulas including Reishi, Chaga and Lion's Mane.

Four Sigmatic, a US-based wellness company, continues to expand its Plant-Based Protein line with the launch of a new flavor: Sweet Vanilla.

Sugarbreak is empowering consumers to proactively achieve better health through a comprehensive, medical community-endorsed system that uses all natural, scientifically-proven ingredients to help manage blood sugar as part of a healthy diet and lifestyle.

Molson Coors Beverage Company unveiled a new slate of non-alcoholic products that it intends to roll this fall as part of the company’s efforts to expand beyond the beer aisle and reach more consumers seeking better-for-you beverages.

Elements will launch with four functional and tasty flavors to support consumers through the highs and lows of each day; Vitality, Focus Calm, and Sleep are formulated with powerful doses of adaptogens.

Phenolaeis, supplier of sustainable Palm Fruit Bioactive Complex (PFBc), is now creating functional coffee with added wellness benefits plus a smoother taste and mouthfeel. 

To promote hydration for dysphagia patients and caregivers, the Thick-It® and Sqwincher® brands introduced a Clear Advantage® Thickened Water + Sugar Free, Low Calorie Sqwincher® Qwik Stik® ZERO Combo Pack.

FitGrinds.com, a new functional coffee brand, launched an innovative new product line combining great-tasting high quality coffee with powerful health-promoting nutrients that can save consumers as much as $300 per year when compared to the cost of organic coffee and nutrients purchased separately.

Bodybuilding.com and Hostess Brands, LLC teamed up to bring two special protein powder flavors to the sports nutrition world. Launching under the new brand Remix Nutrition are Hostess Twinkies and Hostess Chocolate CupCakes flavored protein powders.

This product is the latest in DripDrop’s arsenal aimed at combating dehydration, a condition affecting up to 75% of the US population at any given time. The need has never been greater amid a wave of summer heat, wildfire season and a COVID-19 pandemic.